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Afrostyling

shopify

afrostyling.com

Afrostyling is a specialized beauty retailer offering a wide range of wigs, hair extensions, and hairpieces designed for afro-textured hair styling. The store features human hair and synthetic options across multiple styles including lace front wigs, half wigs, and bulk hair for braiding, with service available for UK and European customers.

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Products

1,011

Collections

54

Pages

13

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

C

69/100

performance12/25 (Needs work)
catalog25/25 (Large catalog)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content12/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#10056 / 16375

Faster than 39% of stores

Beauty & Cosmetics Ranking

#225 / 403

Top 56% in category

Category Avg Performance

56

-2 below avg

Category Avg LCP

1.9s

Slower than avg

54

Performance

76

Accessibility

77

SEO

Core Web Vitals

LCPgood

2.3s

Largest Contentful Paint

CLSgood

0.020

Cumulative Layout Shift

INPgood

97ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 572 Beauty & Cosmetics stores

#42 in Beauty & Cosmetics

Top 7% of stores

221% above average

1,011 products vs 315 avg

Slower than 56% of Beauty & Cosmetics stores

PageSpeed score: 54/100

Category Benchmarks

Compared to 572 stores in Beauty & Cosmetics

Products1,011 / avg 315

221% above average

avg

Collections54 / avg 52

4% above average

avg

Pages13 / avg 19

32% below average

avg

Blog Posts2 / avg 27

93% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 7% by catalog size

Content Investment

low

Basic content (13 pages)

Tech Stack Maturity

Developing stack

No review platform (32% of category uses one)

Business Sophistication

Developing

Store Timeline & History

Feb 2026

1,011 products54 collections13 pages2 blogs

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About Afrostyling

Afrostyling is a beauty & cosmetics ecommerce store built on shopify and operating in US. The store currently offers 1,011 products organized across 54 collections, making it larger than average for the beauty & cosmetics category.

Theme and Design

Afrostyling uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Afrostyling achieves a performance score of 54/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 76/100 for accessibility and 77/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Afrostyling has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Beauty & Cosmetics category, Afrostyling ranks #42 out of 572 stores we track. This places them in the top 7% of beauty & cosmetics stores by product catalog size.

Last scanned

Feb 20, 2026

Afrostyling | Beauty & Cosmetics Store Analysis | CommerceRank