Brillbirduk
brillbirduk.co.uk
BrillBirdUK is a beauty ecommerce store specializing in gel nail polish, gel paints, nail art brushes, and professional nail care products including prep, primer, and removal solutions. The store caters to both professional nail technicians and enthusiasts seeking quality nail cosmetics and accessories.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,416
Collections
111
Pages
6
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
71/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Cosmetics Ranking
#1 / 403
Top 0% in category
Category Avg Performance
56
-7 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
270ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#3 in Beauty & Cosmetics
Top 1% of stores
350% above average
1,416 products vs 315 avg
Faster than 100% of Beauty & Cosmetics stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
350% above average
avg
113% above average
avg
68% below average
avg
89% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Beauty & Cosmetics Stores
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About Brillbirduk
Brillbirduk is a beauty & cosmetics ecommerce store built on shopify and operating in US. The store currently offers 1,416 products organized across 111 collections, making it larger than average for the beauty & cosmetics category.
Theme and Design
Brillbirduk uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Brillbirduk achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 82/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Brillbirduk uses judge.me for customer reviews and offers PayPal, Clearpay for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Brillbirduk ranks #3 out of 572 stores we track. This places them in the top 1% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 22, 2026
