Airpure
airpure.com
Airpure is a family-run home fragrance and cleaning products retailer offering air fresheners, candles, wax melts, car air fresheners, and cleaning supplies. The Queen's Award-winning brand positions itself as a vegan-friendly, ethical choice for customers seeking quality home scenting and freshening solutions.
Products
75
Collections
35
Pages
14
Blog Posts
6
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Candle & Home Fragrance Ranking
#2 / 186
Top 1% in category
Category Avg Performance
57
-2 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
100ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#2 in Candle & Home Fragrance
Top 1% of stores
66% below average
75 products vs 220 avg
Faster than 99% of Candle & Home Fragrance stores
PageSpeed score: 55/100
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
66% below average
avg
26% below average
avg
48% below average
avg
80% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (14 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Airpure
Airpure is a candle & home fragrance ecommerce store built on shopify and operating in GB. The store currently offers 75 products organized across 35 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Airpure uses the Symmetry theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Airpure achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 79/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Airpure has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Candle & Home Fragrance category, Airpure ranks #2 out of 256 stores we track. This places them in the top 1% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 23, 2026
