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Shifaromas

shopify

shifaromas.com

Shifa Aromas is a luxury home fragrance brand specializing in hand-poured soy candles and reed diffusers, crafted in Yorkshire, UK. The store emphasizes wellbeing-focused, artisanal scents positioned as premium home fragrance products.

Candle & Home Fragrance
Xclusive
GB / GBP
TrustPilot
Settle +2
Visit Store

Products

83

Collections

11

Pages

11

Blog Posts

13

CommerceRank Score

Overall store health assessment based on 5 key factors

C

65/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack20/20 (Complete)
theme10/15 (Established theme)
content13/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#11620 / 16375

Faster than 29% of stores

Candle & Home Fragrance Ranking

#140 / 186

Top 75% in category

Category Avg Performance

57

-7 below avg

Category Avg LCP

1.9s

50

Performance

95

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 256 Candle & Home Fragrance stores

#90 in Candle & Home Fragrance

Above average (top 35%)

62% below average

83 products vs 220 avg

Slower than 75% of Candle & Home Fragrance stores

PageSpeed score: 50/100

Category Benchmarks

Compared to 256 stores in Candle & Home Fragrance

Products83 / avg 220

62% below average

avg

Collections11 / avg 47

77% below average

avg

Pages11 / avg 27

59% below average

avg

Blog Posts13 / avg 30

57% below average

avg

Theme & Design

Theme Name

Xclusive

Type

Theme Store

Theme Store ID

2221

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

Settle
PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Above average catalog size

Top 35% by catalog size

Content Investment

low

Basic content (11 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

83 products11 collections11 pages13 blogs

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About Shifaromas

Shifaromas is a candle & home fragrance ecommerce store built on shopify and operating in GB. The store currently offers 83 products organized across 11 collections, making it comparable in size for the candle & home fragrance category.

Theme and Design

Shifaromas uses the Xclusive theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Shifaromas achieves a performance score of 50/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Shifaromas uses TrustPilot for customer reviews and offers Settle, PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Candle & Home Fragrance category, Shifaromas ranks #90 out of 256 stores we track. This places them in the top 35% of candle & home fragrance stores by product catalog size.

Last scanned

Feb 20, 2026

Shifaromas | Candle & Home Fragrance Store Analysis | CommerceRank