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Ajora

shopify

ajora.co

AJORA is a home fragrance brand offering naturally-derived pillow mists and eco-friendly hand-thrown wood wick candles. The products are designed as part of a wind-down ritual and wellness routine, with a focus on sustainable, refillable home fragrance solutions.

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Performance Needs Attention

This store scores 36/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

34

Collections

5

Pages

13

Blog Posts

11

CommerceRank Score

Overall store health assessment based on 5 key factors

D

47/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content12/15 (Rich)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 21 points below Candle & Home Fragrance category average (57)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 24 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Candle & Home Fragrance Ranking

#2 / 186

Top 1% in category

Category Avg Performance

57

-21 below avg

Category Avg LCP

1.9s

36

Performance

73

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 256 Candle & Home Fragrance stores

#2 in Candle & Home Fragrance

Top 1% of stores

85% below average

34 products vs 220 avg

Faster than 99% of Candle & Home Fragrance stores

PageSpeed score: 36/100

Category Benchmarks

Compared to 256 stores in Candle & Home Fragrance

Products34 / avg 220

85% below average

avg

Collections5 / avg 47

89% below average

avg

Pages13 / avg 27

52% below average

avg

Blog Posts11 / avg 30

63% below average

avg

Theme & Design

Theme Name

Narrative

Type

Theme Store

Theme Store ID

829

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

low

Basic content (13 pages)

Tech Stack Maturity

Developing stack

No review platform (34% of category uses one)

Business Sophistication

Emerging

InternationalLegacy Theme

Store Timeline & History

Feb 2026

34 products5 collections13 pages11 blogs

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About Ajora

Ajora is a candle & home fragrance ecommerce store built on shopify and operating in FR. The store currently offers 34 products organized across 5 collections, making it comparable in size for the candle & home fragrance category.

Theme and Design

Ajora uses the Narrative theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Ajora achieves a performance score of 36/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 73/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Ajora has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Candle & Home Fragrance category, Ajora ranks #2 out of 256 stores we track. This places them in the top 1% of candle & home fragrance stores by product catalog size.

Last scanned

Feb 23, 2026

Ajora | Candle & Home Fragrance Store Analysis | CommerceRank