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Ethoscandles

shopify

ethoscandles.co.uk

Wild Ethos is a UK-based home fragrance company that hand-pours natural candles, reed diffusers, and scented tealights using sustainably sourced ingredients inspired by nature. The brand emphasizes artisanal craftsmanship and eco-conscious production, offering a curated collection of botanical scents made in the English countryside.

Candle & Home Fragrance
Prestige
FR / GBP
TrustPilot
PayPal +1
Visit Store

Products

29

Collections

24

Pages

9

Blog Posts

16

CommerceRank Score

Overall store health assessment based on 5 key factors

C

59/100

catalog10/25 (Small)
tech Stack20/20 (Complete)
theme15/15 (Top 5 theme)
content14/15 (Rich)

Store Audit

Actionable insights compared to 256 Candle & Home Fragrance stores

#167 in Candle & Home Fragrance

Below 65% of stores

87% below average

29 products vs 220 avg

Category Benchmarks

Compared to 256 stores in Candle & Home Fragrance

Products29 / avg 220

87% below average

avg

Collections24 / avg 47

49% below average

avg

Pages9 / avg 27

67% below average

avg

Blog Posts16 / avg 30

47% below average

avg

Theme & Design

Theme Name

Prestige

Type

Theme Store

Theme Store ID

855

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

New (< 3 months)

Since Feb 2026

Market Position

Below average catalog size

Top 65% by catalog size

Content Investment

low

Basic content (9 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

29 products24 collections9 pages16 blogs

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About Ethoscandles

Ethoscandles is a candle & home fragrance ecommerce store built on shopify and operating in FR. The store currently offers 29 products organized across 24 collections, making it comparable in size for the candle & home fragrance category.

Theme and Design

Ethoscandles uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 7% of candle & home fragrance stores.

Tech Stack

Beyond the core Shopify platform, Ethoscandles uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Candle & Home Fragrance category, Ethoscandles ranks #167 out of 256 stores we track. This places them in the top 65% of candle & home fragrance stores by product catalog size.

Last scanned

Feb 25, 2026

Ethoscandles | Candle & Home Fragrance Store Analysis | CommerceRank