Brooklyn
alexdunnmusic.com
Alex Dunn's official music store offering vinyl records, EPs, and artist merchandise from the New Mexico-based country-folk Americana musician. The shop features his latest releases including the EP 'You Just Jump In' and album 'Southern Star' available for purchase.
Performance Needs Attention
This store scores 47/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
11
Collections
7
Pages
8
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
32/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 14 points below Music & Merch category average (61)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#12586 / 16375
Faster than 23% of stores
Music & Merch Ranking
#258 / 305
Top 85% in category
Category Avg Performance
61
-14 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 436 Music & Merch stores
#310 in Music & Merch
Below 71% of stores
99% below average
11 products vs 1,103 avg
Slower than 85% of Music & Merch stores
PageSpeed score: 47/100
No BNPL options
63% of Music & Merch stores offer PayPal
Category Benchmarks
Compared to 436 stores in Music & Merch
99% below average
avg
89% below average
avg
43% below average
avg
94% below average
avg
Category Intelligence
How Brooklyn compares to other music & merch stores
0%
of Music & Merch stores use this theme
Insights
- 63% of Music & Merch stores offer PayPal
Theme & Design
Theme Name
BrooklynType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 71% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Music & Merch Stores
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About Brooklyn
Brooklyn is a music & merch ecommerce store built on and operating in US. The store currently offers 11 products organized across 7 collections, making it comparable in size for the music & merch category.
Theme and Design
Brooklyn uses the Brooklyn theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Brooklyn achieves a performance score of 47/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 80/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Brooklyn has not implemented a third-party review platform. Compared to other music & merch stores, 63% of music & merch stores offer paypal
Competitive Positioning
Within the Music & Merch category, Brooklyn ranks #310 out of 436 stores we track. This places them in the top 71% of music & merch stores by product catalog size.
Last scanned
Feb 24, 2026
