Alexreade
alexreade.net
Alex Reade Motorsport is a physical and online retailer located at Brands Hatch offering racing supplies and equipment. The store stocks premium motorsport brands including Sparco, Alpinestars, Arai, Bell, and Stand 21, selling racesuits, helmets, gloves, shoes, racing underwear, HANS devices, and motorsport memorabilia including diecast models and team merchandise.
Products
4,609
Collections
149
Pages
4
Blog Posts
64
CommerceRank Score
Overall store health assessment based on 5 key factors
72/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#8180 / 16375
Faster than 50% of stores
Automotive Ranking
#192 / 366
Top 52% in category
Category Avg Performance
58
+0 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
123ms
Interaction to Next Paint
Additional Metrics
0.9s
First Contentful Paint
491ms
Time to First Byte
6.8s
Speed Index
Store Audit
Actionable insights compared to 544 Automotive stores
#49 in Automotive
Top 9% of stores
1% below average
4,609 products vs 4,659 avg
Slower than 52% of Automotive stores
PageSpeed score: 58/100
Category Benchmarks
Compared to 544 stores in Automotive
1% below average
avg
22% above average
avg
84% below average
avg
205% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 9% by catalog size
high
Strong content (64 blogs, 4 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Automotive Stores
Other automotive stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Alexreade
Alexreade is a automotive ecommerce store built on shopify and operating in GB. The store currently offers 4,609 products organized across 149 collections, making it comparable in size for the automotive category.
Theme and Design
Alexreade uses the Empire theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Alexreade achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Alexreade has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Automotive category, Alexreade ranks #49 out of 544 stores we track. This places them in the top 9% of automotive stores by product catalog size.
Last scanned
Feb 20, 2026
