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Brooklyn

alfaleather.com

Alfa Leather Co. is a leather goods retailer offering a curated selection of wallets, card holders, belts, and bags for men and women. The brand emphasizes quality leather accessories with free delivery on orders over 500 EGP.

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Products

40

Collections

13

Pages

2

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

43/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack0/20 (Minimal)
theme12/15 (Popular theme)
content9/15 (Good)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#6514 / 16375

Faster than 60% of stores

Jewelry & Accessories Ranking

#209 / 514

Top 41% in category

Category Avg Performance

57

+5 above avg

Category Avg LCP

1.9s

62

Performance

92

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 679 Jewelry & Accessories stores

#491 in Jewelry & Accessories

Below 72% of stores

95% below average

40 products vs 770 avg

Faster than 59% of Jewelry & Accessories stores

PageSpeed score: 62/100

No BNPL options

61% of Jewelry & Accessories stores offer PayPal

Category Benchmarks

Compared to 679 stores in Jewelry & Accessories

Products40 / avg 770

95% below average

avg

Collections13 / avg 50

74% below average

avg

Pages2 / avg 17

88% below average

avg

Blog Posts3 / avg 26

88% below average

avg

Category Intelligence

How Brooklyn compares to other jewelry & accessories stores

Theme Adoption

3%

of Jewelry & Accessories stores use this theme

Insights

  • 61% of Jewelry & Accessories stores offer PayPal

Theme & Design

Theme Name

Brooklyn

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 72% by catalog size

Content Investment

low

Basic content (2 pages)

Tech Stack Maturity

Basic stack

No review platform (25% of category uses one)No BNPL detected (66% of category offers BNPL)

Business Sophistication

Early stage

InternationalLegacy Theme

Store Timeline & History

Feb 2026

40 products13 collections2 pages3 blogs

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About Brooklyn

Brooklyn is a jewelry & accessories ecommerce store built on and operating in EG. The store currently offers 40 products organized across 13 collections, making it comparable in size for the jewelry & accessories category.

Theme and Design

Brooklyn uses the Brooklyn theme from the Shopify Theme Store. This theme choice is used by 3% of jewelry & accessories stores.

Performance Analysis

Based on Google PageSpeed Insights, Brooklyn achieves a performance score of 62/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Brooklyn has not implemented a third-party review platform. Compared to other jewelry & accessories stores, 61% of jewelry & accessories stores offer paypal

Competitive Positioning

Within the Jewelry & Accessories category, Brooklyn ranks #491 out of 679 stores we track. This places them in the top 72% of jewelry & accessories stores by product catalog size.

Last scanned

Feb 24, 2026

Brooklyn | Jewelry & Accessories Store Analysis | CommerceRank