Pipeline 6.0 070325 - Ember Launch
alfredlane.com
Alfred Lane is a small-batch fragrance brand that handcrafts personal and home fragrances including roll-on colognes, solid colognes, scent samples, reed diffusers, soy wax candles, incense cones, and room sprays using premium ingredients. The brand emphasizes artisanal production and elegant design, with products organized by distinctive scent profiles and fragrance categories.
Products
61
Collections
43
Pages
14
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
44/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#6058 / 16375
Faster than 63% of stores
Perfume & Cologne Ranking
#31 / 89
Top 35% in category
Category Avg Performance
55
+8 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 127 Perfume & Cologne stores
#65 in Perfume & Cologne
Below 51% of stores
92% below average
61 products vs 723 avg
Faster than 65% of Perfume & Cologne stores
PageSpeed score: 63/100
No BNPL options
64% of Perfume & Cologne stores offer PayPal
Category Benchmarks
Compared to 127 stores in Perfume & Cologne
92% below average
avg
14% below average
avg
44% below average
avg
98% below average
avg
Category Intelligence
How Pipeline 6.0 070325 - Ember Launch compares to other perfume & cologne stores
0%
of Perfume & Cologne stores use this theme
Insights
- 64% of Perfume & Cologne stores offer PayPal
Theme & Design
Theme Name
PipelineType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 51% by catalog size
low
Basic content (14 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Perfume & Cologne Stores
Other perfume & cologne stores with similar size
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About Pipeline 6.0 070325 - Ember Launch
Pipeline 6.0 070325 - Ember Launch is a perfume & cologne ecommerce store built on and operating in AR. The store currently offers 61 products organized across 43 collections, making it comparable in size for the perfume & cologne category.
Theme and Design
Pipeline 6.0 070325 - Ember Launch uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Pipeline 6.0 070325 - Ember Launch achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 84/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Pipeline 6.0 070325 - Ember Launch has not implemented a third-party review platform. Compared to other perfume & cologne stores, 64% of perfume & cologne stores offer paypal
Competitive Positioning
Within the Perfume & Cologne category, Pipeline 6.0 070325 - Ember Launch ranks #65 out of 127 stores we track. This places them in the top 51% of perfume & cologne stores by product catalog size.
Last scanned
Feb 24, 2026
