Alicewheelerlondon
alicewheelerlondon.co.uk
Alice Wheeler London is a designer accessories brand offering a curated collection of handbags, crossbody bags, travel bags, clutches, purses, wallets, sunglasses, and complementary accessories. The brand combines refined seasonal colorways with premium materials, inspired by founder Alice's travels and creative design philosophy.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
601
Collections
65
Pages
8
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Jewelry & Accessories category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#13173 / 16375
Faster than 20% of stores
Jewelry & Accessories Ranking
#419 / 514
Top 82% in category
Category Avg Performance
57
-13 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
187ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 679 Jewelry & Accessories stores
#123 in Jewelry & Accessories
Top 18% of stores
22% below average
601 products vs 770 avg
Slower than 82% of Jewelry & Accessories stores
PageSpeed score: 44/100
Category Benchmarks
Compared to 679 stores in Jewelry & Accessories
22% below average
avg
30% above average
avg
53% below average
avg
92% below average
avg
Category Intelligence
How Alicewheelerlondon compares to other jewelry & accessories stores
0%
of Jewelry & Accessories stores use this theme
14%
of Jewelry & Accessories stores use Klarna
Insights
- 61% of Jewelry & Accessories stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 18% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Alicewheelerlondon
Alicewheelerlondon is a jewelry & accessories ecommerce store built on shopify and operating in GB. The store currently offers 601 products organized across 65 collections, making it comparable in size for the jewelry & accessories category.
Theme and Design
Alicewheelerlondon uses the Trade theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Alicewheelerlondon achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Alicewheelerlondon has not implemented a third-party review platform and offers Klarna for payment flexibility. Compared to other jewelry & accessories stores, 61% of jewelry & accessories stores offer paypal
Competitive Positioning
Within the Jewelry & Accessories category, Alicewheelerlondon ranks #123 out of 679 stores we track. This places them in the top 18% of jewelry & accessories stores by product catalog size.
Last scanned
Feb 20, 2026
