Basicsense
basicsense.co.uk
Basic Sense is a fashion accessories retailer specializing in women's accessories including scarves, wraps, hair accessories, and knitted beanies. The store also carries men's accessories such as leather braces and positions itself as a curated accessories destination with seasonal sales and promotional offers.
Products
504
Collections
44
Pages
10
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#4114 / 16375
Faster than 75% of stores
Jewelry & Accessories Ranking
#131 / 514
Top 25% in category
Category Avg Performance
57
+10 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 679 Jewelry & Accessories stores
#139 in Jewelry & Accessories
Top 20% of stores
35% below average
504 products vs 770 avg
Faster than 75% of Jewelry & Accessories stores
PageSpeed score: 67/100
Category Benchmarks
Compared to 679 stores in Jewelry & Accessories
35% below average
avg
12% below average
avg
41% below average
avg
81% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 20% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Basicsense
Basicsense is a jewelry & accessories ecommerce store built on Shopify and operating in GB. The store currently offers 504 products organized across 44 collections, making it comparable in size for the jewelry & accessories category.
Theme and Design
Basicsense uses the Aurora theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Basicsense achieves a performance score of 67/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Basicsense has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewelry & Accessories category, Basicsense ranks #139 out of 679 stores we track. This places them in the top 20% of jewelry & accessories stores by product catalog size.
Last scanned
Feb 25, 2026
