Aliveanddirty
aliveanddirty.co.uk
Alive & Dirty is a UK-based sports and outdoor retailer offering menswear, kidswear, and trainers from brands including Under Armour, Mountain Equipment, Cruyff, New Balance, Columbia, and Berghaus. The store features athletic clothing, outdoor jackets, footwear, and seasonal sportswear for active lifestyles.
Products
1,569
Collections
429
Pages
15
Blog Posts
18
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#124 in Sports & Outdoors
Top 12% of stores
61% above average
1,569 products vs 976 avg
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
61% above average
avg
180% above average
avg
48% below average
avg
70% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Mar 2026
Larger than 75% of category
Top 12% by catalog size
low
Basic content (15 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Mar 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Aliveanddirty
Aliveanddirty is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 1,569 products organized across 429 collections, making it larger than average for the sports & outdoors category.
Theme and Design
Aliveanddirty uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Aliveanddirty uses TrustPilot for customer reviews and offers PayPal, Klarna, Clearpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Aliveanddirty ranks #124 out of 1076 stores we track. This places them in the top 12% of sports & outdoors stores by product catalog size.
Last scanned
Mar 12, 2026
