Allbirds
allbirds.co.uk
Allbirds is a sustainable footwear and apparel retailer specializing in comfortable shoes, trainers, slippers, and socks made from natural materials including merino wool, eucalyptus fiber, and sugar cane. The brand focuses on eco-conscious fashion with free shipping and returns on orders over £50.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
509
Collections
713
Pages
174
Blog Posts
77
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Fashion & Clothing category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13817 / 16375
Faster than 16% of stores
Fashion & Clothing Ranking
#2515 / 2989
Top 84% in category
Category Avg Performance
57
-16 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
98ms
Interaction to Next Paint
Additional Metrics
2.1s
First Contentful Paint
389ms
Time to First Byte
12.6s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1020 in Fashion & Clothing
Top 23% of stores
38% below average
509 products vs 819 avg
Slower than 84% of Fashion & Clothing stores
PageSpeed score: 41/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
38% below average
avg
667% above average
avg
324% above average
avg
141% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
8 months
Since Jul 2025
Larger than 75% of category
Top 23% by catalog size
high
Strong content (77 blogs, 174 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Jul 2025
Similar Fashion & Clothing Stores
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About Allbirds
Allbirds is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 509 products organized across 713 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Allbirds uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Allbirds achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 100/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Allbirds uses Yotpo for customer reviews and offers Pipe, PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Allbirds ranks #1020 out of 4419 stores we track. This places them in the top 23% of fashion & clothing stores by product catalog size.
Last scanned
Feb 18, 2026
