Prestige
allertonsonline.com
Allertons is a luxury beauty and skincare retailer offering premium haircare, skincare, and cosmetic products from curated brands including Kerastase, Keune, and Skin Chemists London. The store also provides in-store beauty and grooming appointments, a continental bakery cafe, and gift card services across multiple UK locations.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
682
Collections
18
Pages
19
Blog Posts
70
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 25 Feb 2026
Overall Ranking
#11866 / 16375
Faster than 28% of stores
Beauty & Skincare Ranking
#552 / 859
Top 64% in category
Category Avg Performance
54
-5 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
89ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#72 in Beauty & Skincare
Top 6% of stores
53% above average
682 products vs 445 avg
Slower than 64% of Beauty & Skincare stores
PageSpeed score: 49/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
53% above average
avg
71% below average
avg
42% below average
avg
35% above average
avg
Category Intelligence
How Prestige compares to other beauty & skincare stores
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 6% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Prestige
Prestige is a beauty & skincare ecommerce store built on and operating in GB. The store currently offers 682 products organized across 18 collections, making it larger than average for the beauty & skincare category.
Theme and Design
Prestige uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Prestige achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Prestige has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Prestige ranks #72 out of 1155 stores we track. This places them in the top 6% of beauty & skincare stores by product catalog size.
Last scanned
Feb 24, 2026
