Craft
alleymodernandmore.com
Alley Modern & More is a curated vintage furniture and home décor retailer specializing in mid-century modern pieces, including designer furniture from brands like Eames, alongside art, lighting, and accessories. The Jackson, WY-based store offers both in-person shopping and online delivery of carefully selected vintage and designer home furnishings.
Products
68
Collections
9
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#1577 / 16375
Faster than 90% of stores
Furniture Ranking
#27 / 281
Top 10% in category
Category Avg Performance
56
+19 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 446 Furniture stores
#309 in Furniture
Below 69% of stores
93% below average
68 products vs 1,042 avg
Faster than 90% of Furniture stores
PageSpeed score: 75/100
No BNPL options
52% of Furniture stores offer PayPal
Category Benchmarks
Compared to 446 stores in Furniture
93% below average
avg
94% below average
avg
98% below average
avg
92% below average
avg
Category Intelligence
How Craft compares to other furniture stores
4%
of Furniture stores use this theme
Insights
- 52% of Furniture stores offer PayPal
Theme & Design
Theme Name
CraftType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 69% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Furniture Stores
Other furniture stores with similar size
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About Craft
Craft is a furniture ecommerce store built on and operating in RS. The store currently offers 68 products organized across 9 collections, making it comparable in size for the furniture category.
Theme and Design
Craft uses the Craft theme from the Shopify Theme Store. This theme choice is used by 4% of furniture stores.
Performance Analysis
Based on Google PageSpeed Insights, Craft achieves a performance score of 75/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Craft has not implemented a third-party review platform. Compared to other furniture stores, 52% of furniture stores offer paypal
Competitive Positioning
Within the Furniture category, Craft ranks #309 out of 446 stores we track. This places them in the top 69% of furniture stores by product catalog size.
Last scanned
Feb 24, 2026
