First Variant Price
allnightflightrecords.com
All Night Flight Records is a Manchester-based online record store specializing in vinyl records across genres including ambient, experimental, left-field, techno, house, jazz, reggae, and worldwide sounds. The store curates a select collection of new releases, reissues, and rare vinyl for music collectors and enthusiasts.
Products
15,504
Collections
71
Pages
20
Blog Posts
22
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#5864 / 16375
Faster than 64% of stores
Music & Merch Ranking
#137 / 305
Top 45% in category
Category Avg Performance
61
+2 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.050
Cumulative Layout Shift
77ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 436 Music & Merch stores
#6 in Music & Merch
Top 1% of stores
1306% above average
15,504 products vs 1,103 avg
Faster than 55% of Music & Merch stores
PageSpeed score: 63/100
No BNPL options
63% of Music & Merch stores offer PayPal
Category Benchmarks
Compared to 436 stores in Music & Merch
1306% above average
avg
8% above average
avg
43% above average
avg
58% below average
avg
Category Intelligence
How First Variant Price compares to other music & merch stores
12%
of Music & Merch stores use this theme
Insights
- 63% of Music & Merch stores offer PayPal
Theme & Design
Theme Name
DebutType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Music & Merch Stores
Other music & merch stores with similar size
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About First Variant Price
First Variant Price is a music & merch ecommerce store built on and operating in ES. The store currently offers 15,504 products organized across 71 collections, making it larger than average for the music & merch category.
Theme and Design
First Variant Price uses the Debut theme from the Shopify Theme Store. This theme choice is used by 12% of music & merch stores.
Performance Analysis
Based on Google PageSpeed Insights, First Variant Price achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, First Variant Price has not implemented a third-party review platform. Compared to other music & merch stores, 63% of music & merch stores offer paypal
Competitive Positioning
Within the Music & Merch category, First Variant Price ranks #6 out of 436 stores we track. This places them in the top 1% of music & merch stores by product catalog size.
Last scanned
Feb 24, 2026
