Venture
alpha41.com
Alpha 41 Outfitters is a tactical and outdoor retailer offering clothing, footwear, and gear from brands including 5.11 Tactical, High Speed Gear, Safariland, Under Armour, and Streamlight. The store also provides survival equipment, personal defense gear, bags, body armor, holsters, knives, and custom embroidered patches and challenge coins.
Products
7,009
Collections
8
Pages
3
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#8249 / 16375
Faster than 50% of stores
Sports & Outdoors Ranking
#334 / 716
Top 47% in category
Category Avg Performance
56
+2 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#23 in Sports & Outdoors
Top 2% of stores
618% above average
7,009 products vs 976 avg
Faster than 53% of Sports & Outdoors stores
PageSpeed score: 58/100
No BNPL options
63% of Sports & Outdoors stores offer PayPal
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
618% above average
avg
95% below average
avg
90% below average
avg
97% below average
avg
Category Intelligence
How Venture compares to other sports & outdoors stores
4%
of Sports & Outdoors stores use this theme
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Theme Name
VentureType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Venture
Venture is a sports & outdoors ecommerce store built on and operating in DK. The store currently offers 7,009 products organized across 8 collections, making it larger than average for the sports & outdoors category.
Theme and Design
Venture uses the Venture theme from the Shopify Theme Store. This theme choice is used by 4% of sports & outdoors stores.
Performance Analysis
Based on Google PageSpeed Insights, Venture achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 82/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Venture has not implemented a third-party review platform. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, Venture ranks #23 out of 1076 stores we track. This places them in the top 2% of sports & outdoors stores by product catalog size.
Last scanned
Feb 24, 2026
