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Amandacoleman

shopify

amandacoleman.co.uk

Amanda Coleman is a UK-based jewelry maker specializing in handcrafted sterling silver pieces. The store offers unique jewelry collections made in Lincoln, along with jewelry-making courses and information about stockists.

Jewellery & Watches
Bespoke
GB / GBP
Yotpo
PayPal +2
Visit Store

Performance Needs Attention

This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

465

Collections

309

Pages

34

Blog Posts

20

CommerceRank Score

Overall store health assessment based on 5 key factors

C

65/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 16 points below Jewellery & Watches category average (57)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Jewellery & Watches Ranking

#1 / 758

Top 0% in category

Category Avg Performance

57

-16 below avg

Category Avg LCP

1.8s

Slower than avg

41

Performance

80

Accessibility

85

SEO

Core Web Vitals

LCPgood

2.0s

Largest Contentful Paint

CLSneeds work

0.200

Cumulative Layout Shift

INPgood

144ms

Interaction to Next Paint

Additional Metrics

FCPgood

0.9s

First Contentful Paint

TTFBgood

354ms

Time to First Byte

SIpoor

11.5s

Speed Index

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#6 in Jewellery & Watches

Top 1% of stores

42% below average

465 products vs 802 avg

Faster than 100% of Jewellery & Watches stores

PageSpeed score: 41/100

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products465 / avg 802

42% below average

avg

Collections309 / avg 72

329% above average

avg

Pages34 / avg 28

21% above average

avg

Blog Posts20 / avg 46

57% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

Yotpo

Payment / Finance

PayPal
Clearpay
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

465 products309 collections34 pages20 blogs

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About Amandacoleman

Amandacoleman is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 465 products organized across 309 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

Amandacoleman uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Amandacoleman achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 80/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Amandacoleman uses Yotpo for customer reviews and offers PayPal, Clearpay, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Amandacoleman ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.

Last scanned

Feb 22, 2026

Amandacoleman | Jewellery & Watches Store Analysis | CommerceRank