Edgeofember
edgeofember.com
EDGE of EMBER is a sustainable fine jewellery retailer offering high-quality pieces including solid gold necklaces, earrings, bracelets, rings, and diamond jewelry at accessible price points. The brand specializes in personalised jewellery options and emphasizes ethical, planet-conscious manufacturing practices.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
522
-3Collections
137
+10Pages
43
+2Blog Posts
68
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#12097 / 16375
Faster than 26% of stores
Jewellery & Watches Ranking
#563 / 758
Top 74% in category
Category Avg Performance
57
-9 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
94ms
Interaction to Next Paint
Additional Metrics
0.9s
First Contentful Paint
244ms
Time to First Byte
8.2s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#257 in Jewellery & Watches
Top 24% of stores
35% below average
522 products vs 802 avg
Slower than 74% of Jewellery & Watches stores
PageSpeed score: 48/100
-12 products
Over the past few months
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
35% below average
avg
90% above average
avg
54% above average
avg
48% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Removed 3 products last month
9 months
Since Jun 2025
Larger than 75% of category
Top 24% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Aug 2025
Jul 2025
Jun 2025
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About Edgeofember
Edgeofember is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 522 products organized across 137 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Edgeofember uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Edgeofember achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 78/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Edgeofember uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Edgeofember ranks #257 out of 1082 stores we track. This places them in the top 24% of jewellery & watches stores by product catalog size. Over the past few months, the store has reduced its catalog by 12 products.
Last scanned
Feb 18, 2026
