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Envy

amariny.com

Amari NY is a vegan beauty brand specializing in halal-certified, breathable nail polish made in the USA. Their product line features water-permeable, cruelty-free nail lacquers designed for Muslim consumers seeking wudu-friendly cosmetics, with a focus on healthy, toxin-free formulations.

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Products

26

Collections

25

Pages

3

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

42/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack0/20 (Minimal)
theme10/15 (Established theme)
content10/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#8943 / 16375

Faster than 45% of stores

Beauty & Cosmetics Ranking

#194 / 403

Top 48% in category

Category Avg Performance

56

+1 above avg

Category Avg LCP

1.9s

57

Performance

87

Accessibility

85

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 572 Beauty & Cosmetics stores

#352 in Beauty & Cosmetics

Below 62% of stores

92% below average

26 products vs 315 avg

Faster than 52% of Beauty & Cosmetics stores

PageSpeed score: 57/100

No BNPL options

65% of Beauty & Cosmetics stores offer PayPal

Category Benchmarks

Compared to 572 stores in Beauty & Cosmetics

Products26 / avg 315

92% below average

avg

Collections25 / avg 52

52% below average

avg

Pages3 / avg 19

84% below average

avg

Blog Posts3 / avg 27

89% below average

avg

Category Intelligence

How Envy compares to other beauty & cosmetics stores

Theme Adoption

0%

of Beauty & Cosmetics stores use this theme

Insights

  • 65% of Beauty & Cosmetics stores offer PayPal

Theme & Design

Theme Name

Envy

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 62% by catalog size

Content Investment

low

Basic content (3 pages)

Tech Stack Maturity

Basic stack

No review platform (32% of category uses one)No BNPL detected (71% of category offers BNPL)

Business Sophistication

Early stage

InternationalModern Theme

Store Timeline & History

Feb 2026

26 products25 collections3 pages3 blogs

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About Envy

Envy is a beauty & cosmetics ecommerce store built on and operating in NO. The store currently offers 26 products organized across 25 collections, making it comparable in size for the beauty & cosmetics category.

Theme and Design

Envy uses the Envy theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Envy achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Envy has not implemented a third-party review platform. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal

Competitive Positioning

Within the Beauty & Cosmetics category, Envy ranks #352 out of 572 stores we track. This places them in the top 62% of beauty & cosmetics stores by product catalog size.

Last scanned

Feb 24, 2026

Envy | Beauty & Cosmetics Store Analysis | CommerceRank