Hairella
hairella.de
Hairella is a premium German hair extensions retailer offering luxury-grade real human hair products, specifically Keratin Bondings and Tape-In extensions made from European hair. The store positions itself as a high-end beauty solution for hair extensions with additional offerings in hair care products and accessories.
Products
26
Collections
6
Pages
15
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
68/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#10016 / 16375
Faster than 39% of stores
Beauty & Cosmetics Ranking
#223 / 403
Top 55% in category
Category Avg Performance
56
-1 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#353 in Beauty & Cosmetics
Below 62% of stores
92% below average
26 products vs 315 avg
Slower than 55% of Beauty & Cosmetics stores
PageSpeed score: 55/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
92% below average
avg
88% below average
avg
21% below average
avg
89% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 62% by catalog size
low
Basic content (15 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Hairella
Hairella is a beauty & cosmetics ecommerce store built on Shopify and operating in DE. The store currently offers 26 products organized across 6 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Hairella uses the Debut theme from the Shopify Theme Store. This theme choice is used by 12% of beauty & cosmetics stores.
Performance Analysis
Based on Google PageSpeed Insights, Hairella achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Hairella uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Hairella ranks #353 out of 572 stores we track. This places them in the top 62% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 25, 2026
