Dev
amatostyle.com
Nicole Amato is a luxury jewelry brand offering designer necklaces, bracelets, rings, ear cuffs, and earrings across themed collections. The brand positions itself as making luxury fashion accessible, with pieces that emphasize artistry and craftsmanship at affordable price points.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
119
Collections
20
Pages
23
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
43/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Jewellery & Watches category average (57)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 25 Feb 2026
Overall Ranking
#13328 / 16375
Faster than 19% of stores
Jewellery & Watches Ranking
#629 / 758
Top 83% in category
Category Avg Performance
57
-13 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#644 in Jewellery & Watches
Below 60% of stores
85% below average
119 products vs 802 avg
Slower than 83% of Jewellery & Watches stores
PageSpeed score: 44/100
No BNPL options
64% of Jewellery & Watches stores offer PayPal
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
85% below average
avg
72% below average
avg
18% below average
avg
93% below average
avg
Category Intelligence
How Dev compares to other jewellery & watches stores
0%
of Jewellery & Watches stores use this theme
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Theme Name
FlowType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 60% by catalog size
low
Basic content (23 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Dev
Dev is a jewellery & watches ecommerce store built on and operating in US. The store currently offers 119 products organized across 20 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Dev uses the Flow theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Dev achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dev has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Dev ranks #644 out of 1082 stores we track. This places them in the top 60% of jewellery & watches stores by product catalog size.
Last scanned
Feb 24, 2026
