July 2025 Website
bobbywhite.com
Bobby White is an award-winning fine jewellery brand offering bespoke and ready-to-wear pieces including engagement rings, necklaces, pendants, bracelets, and earrings. All jewellery is designed and handmade in London, with options for both natural diamonds and lab-grown rings, plus a custom bespoke service.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
116
Collections
17
Pages
37
Blog Posts
14
CommerceRank Score
Overall store health assessment based on 5 key factors
44/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#12017 / 16375
Faster than 27% of stores
Jewellery & Watches Ranking
#559 / 758
Top 74% in category
Category Avg Performance
57
-8 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
80ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#648 in Jewellery & Watches
Below 60% of stores
86% below average
116 products vs 802 avg
Slower than 74% of Jewellery & Watches stores
PageSpeed score: 49/100
No BNPL options
64% of Jewellery & Watches stores offer PayPal
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
86% below average
avg
76% below average
avg
32% above average
avg
70% below average
avg
Category Intelligence
How July 2025 Website compares to other jewellery & watches stores
0%
of Jewellery & Watches stores use this theme
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Theme Name
MotionType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 60% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About July 2025 Website
July 2025 Website is a jewellery & watches ecommerce store built on and operating in US. The store currently offers 116 products organized across 17 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
July 2025 Website uses the Motion theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, July 2025 Website achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, July 2025 Website has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, July 2025 Website ranks #648 out of 1082 stores we track. This places them in the top 60% of jewellery & watches stores by product catalog size.
Last scanned
Feb 24, 2026
