Minimal
amber-jewellery.ca
The Amber Room offers an exquisite collection of handcrafted Baltic amber jewelry, including brooches, rings, bracelets, earrings, pendants, necklaces, and silver chains. The store also features unique gifts such as amber gem trees, decorative lamps, candles, and pet-themed accessories, with all items handmade in Poland.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
495
Collections
19
Pages
10
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
46/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Jewellery & Watches category average (57)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#12986 / 16375
Faster than 21% of stores
Jewellery & Watches Ranking
#611 / 758
Top 81% in category
Category Avg Performance
57
-12 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#268 in Jewellery & Watches
Top 25% of stores
38% below average
495 products vs 802 avg
Slower than 81% of Jewellery & Watches stores
PageSpeed score: 45/100
No BNPL options
64% of Jewellery & Watches stores offer PayPal
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
38% below average
avg
74% below average
avg
64% below average
avg
93% below average
avg
Category Intelligence
How Minimal compares to other jewellery & watches stores
0%
of Jewellery & Watches stores use this theme
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Theme Name
BespokeType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 25% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Minimal
Minimal is a jewellery & watches ecommerce store built on and operating in CA. The store currently offers 495 products organized across 19 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Minimal uses the Bespoke theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Minimal achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 72/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Minimal has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Minimal ranks #268 out of 1082 stores we track. This places them in the top 25% of jewellery & watches stores by product catalog size.
Last scanned
Feb 24, 2026
