Eltonantiquejewellery
eltonantiquejewellery.com
Eltons is a curated vintage and antique jewellery retailer established in 1976, offering rare and collectible pieces sourced from across Europe. The store specializes in fine jewellery including engagement rings, rings, earrings, bracelets, brooches, necklaces, and cufflinks, with a physical location in Mayfair, London and worldwide online availability.
Products
493
Collections
17
Pages
5
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
47/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#9151 / 16375
Faster than 44% of stores
Jewellery & Watches Ranking
#431 / 758
Top 57% in category
Category Avg Performance
57
-1 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
7.1s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#270 in Jewellery & Watches
Top 25% of stores
39% below average
493 products vs 802 avg
Slower than 57% of Jewellery & Watches stores
PageSpeed score: 56/100
No BNPL options
64% of Jewellery & Watches stores offer PayPal
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
39% below average
avg
76% below average
avg
82% below average
avg
93% below average
avg
Category Intelligence
How Eltonantiquejewellery compares to other jewellery & watches stores
0%
of Jewellery & Watches stores use this theme
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 25% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Eltonantiquejewellery
Eltonantiquejewellery is a jewellery & watches ecommerce store built on shopify and operating in LT. The store currently offers 493 products organized across 17 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Eltonantiquejewellery uses the Icon theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Eltonantiquejewellery achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 82/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Eltonantiquejewellery has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Eltonantiquejewellery ranks #270 out of 1082 stores we track. This places them in the top 25% of jewellery & watches stores by product catalog size.
Last scanned
Feb 20, 2026
