Craft
amberandhaze.com
Amber and Haze is a jewelry maker specializing in raw and unpolished Baltic amber, hazelwood, and gemstone healing jewelry. All pieces are handcrafted to order in Colorado Springs, Colorado using 100% genuine materials.
Products
77
Collections
9
Pages
4
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#2073 / 16375
Faster than 87% of stores
Jewellery & Watches Ranking
#83 / 758
Top 11% in category
Category Avg Performance
57
+16 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#746 in Jewellery & Watches
Below 69% of stores
90% below average
77 products vs 802 avg
Faster than 89% of Jewellery & Watches stores
PageSpeed score: 73/100
No BNPL options
64% of Jewellery & Watches stores offer PayPal
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
90% below average
avg
88% below average
avg
86% below average
avg
89% below average
avg
Category Intelligence
How Craft compares to other jewellery & watches stores
0%
of Jewellery & Watches stores use this theme
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Theme Name
CraftType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 69% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Jewellery & Watches Stores
Other jewellery & watches stores with similar size
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About Craft
Craft is a jewellery & watches ecommerce store built on and operating in LT. The store currently offers 77 products organized across 9 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Craft uses the Craft theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Craft achieves a performance score of 73/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Craft has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Craft ranks #746 out of 1082 stores we track. This places them in the top 69% of jewellery & watches stores by product catalog size.
Last scanned
Feb 24, 2026
