Motion - HC - 28 Jan 26
amokequipment.no
Amok Equipment is a Norwegian outdoor gear retailer offering a curated collection of camping and hiking equipment, including their proprietary Draumr hammock series, Fjøl sleeping pads, tarps, and related outdoor accessories. Products are designed, tested, and developed in Norway with emphasis on comfort and quality, backed by a 5-year warranty and 100-day trial period.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
48
Collections
16
Pages
51
Blog Posts
10
CommerceRank Score
Overall store health assessment based on 5 key factors
39/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Sports & Outdoors category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#13086 / 16375
Faster than 20% of stores
Sports & Outdoors Ranking
#561 / 716
Top 78% in category
Category Avg Performance
56
-11 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.010
Cumulative Layout Shift
200ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#678 in Sports & Outdoors
Below 63% of stores
95% below average
48 products vs 976 avg
Slower than 78% of Sports & Outdoors stores
PageSpeed score: 45/100
No BNPL options
63% of Sports & Outdoors stores offer PayPal
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
95% below average
avg
90% below average
avg
76% above average
avg
84% below average
avg
Category Intelligence
How Motion - HC - 28 Jan 26 compares to other sports & outdoors stores
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 63% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Motion - HC - 28 Jan 26
Motion - HC - 28 Jan 26 is a sports & outdoors ecommerce store built on and operating in NO. The store currently offers 48 products organized across 16 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Motion - HC - 28 Jan 26 uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Motion - HC - 28 Jan 26 achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Motion - HC - 28 Jan 26 has not implemented a third-party review platform. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, Motion - HC - 28 Jan 26 ranks #678 out of 1076 stores we track. This places them in the top 63% of sports & outdoors stores by product catalog size.
Last scanned
Feb 24, 2026
