Debut
amora.ie
AmorA Gifts & Jewellery is an Irish retailer specializing in curated gift selections and handmade products including jewelry, leather accessories, footwear, candles, soaps, and children's clothing. The store organizes offerings by recipient type and occasion, offering free delivery throughout Ireland on orders over €80.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
823
Collections
75
Pages
5
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
51/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 17 points below Gifts & Hampers category average (59)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#13659 / 16375
Faster than 17% of stores
Gifts & Hampers Ranking
#769 / 868
Top 89% in category
Category Avg Performance
59
-17 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
0.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
78ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#226 in Gifts & Hampers
Top 18% of stores
20% below average
823 products vs 1,035 avg
Slower than 89% of Gifts & Hampers stores
PageSpeed score: 42/100
No BNPL options
64% of Gifts & Hampers stores offer PayPal
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
20% below average
avg
5% below average
avg
87% below average
avg
94% below average
avg
Category Intelligence
How Debut compares to other gifts & hampers stores
12%
of Gifts & Hampers stores use this theme
Insights
- 64% of Gifts & Hampers stores offer PayPal
Theme & Design
Theme Name
DebutType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 18% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Debut
Debut is a gifts & hampers ecommerce store built on and operating in NO. The store currently offers 823 products organized across 75 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Debut uses the Debut theme from the Shopify Theme Store. This theme choice is used by 12% of gifts & hampers stores.
Performance Analysis
Based on Google PageSpeed Insights, Debut achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Debut has not implemented a third-party review platform. Compared to other gifts & hampers stores, 64% of gifts & hampers stores offer paypal
Competitive Positioning
Within the Gifts & Hampers category, Debut ranks #226 out of 1277 stores we track. This places them in the top 18% of gifts & hampers stores by product catalog size.
Last scanned
Feb 24, 2026
