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Amovapparel

Shopify

amovapparel.com

AMOV Apparel is a sustainable fashion brand founded in 2015 that designs and sells high-quality apparel for men and women using organic, responsible and sustainable materials. The brand emphasizes ethical production practices, innovative recycling systems, and social responsibility in its unique fashion concept.

Fashion & Clothing
Debut
SG / DKK
TrustPilot
PayPal +1
Visit Store

Products

74

Collections

25

Pages

11

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

69/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack20/20 (Complete)
theme15/15 (Top 5 theme)
content12/15 (Rich)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Improve PageSpeed performance to 70+ for better conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#3503 / 16375

Faster than 79% of stores

Fashion & Clothing Ranking

#696 / 2989

Top 23% in category

Category Avg Performance

57

+12 above avg

Category Avg LCP

1.9s

69

Performance

96

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#2566 in Fashion & Clothing

Below 58% of stores

91% below average

74 products vs 819 avg

Faster than 77% of Fashion & Clothing stores

PageSpeed score: 69/100

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products74 / avg 819

91% below average

avg

Collections25 / avg 93

73% below average

avg

Pages11 / avg 41

73% below average

avg

Blog Posts3 / avg 32

91% below average

avg

Theme & Design

Theme Name

Debut

Type

Theme Store

Theme Store ID

796

Tech Stack

Platform

Shopify

Reviews Platform

TrustPilot

Payment / Finance

PayPal
Afterpay

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 58% by catalog size

Content Investment

low

Basic content (11 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Developing

InternationalLegacy Theme

Store Timeline & History

Feb 2026

74 products25 collections11 pages3 blogs

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About Amovapparel

Amovapparel is a fashion & clothing ecommerce store built on Shopify and operating in SG. The store currently offers 74 products organized across 25 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Amovapparel uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of fashion & clothing stores.

Performance Analysis

Based on Google PageSpeed Insights, Amovapparel achieves a performance score of 69/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Amovapparel uses TrustPilot for customer reviews and offers PayPal, Afterpay for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Amovapparel ranks #2566 out of 4419 stores we track. This places them in the top 58% of fashion & clothing stores by product catalog size.

Last scanned

Feb 25, 2026

Amovapparel | Fashion & Clothing Store Analysis | CommerceRank