Ampersanddesign
ampersanddesign.co.nz
Ampersand Design is a Christchurch-based maker studio established in 2014 that offers NZ-made handcrafted goods including screen-printed babywear, children's clothing, tote bags, and homeware items, alongside digital screen burning services.
Products
15
Collections
6
Pages
4
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
56/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#808 / 16375
Faster than 95% of stores
Arts & Crafts Ranking
#34 / 708
Top 5% in category
Category Avg Performance
60
+21 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#807 in Arts & Crafts
Below 80% of stores
98% below average
15 products vs 948 avg
Faster than 95% of Arts & Crafts stores
PageSpeed score: 81/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
98% below average
avg
88% below average
avg
73% below average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 80% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
Other arts & crafts stores with similar size
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About Ampersanddesign
Ampersanddesign is a arts & crafts ecommerce store built on Shopify and operating in AR. The store currently offers 15 products organized across 6 collections, making it comparable in size for the arts & crafts category.
Theme and Design
Ampersanddesign uses the Brooklyn theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ampersanddesign achieves a performance score of 81/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ampersanddesign has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Ampersanddesign ranks #807 out of 1004 stores we track. This places them in the top 80% of arts & crafts stores by product catalog size.
Last scanned
Feb 25, 2026
