Back to Directory

Annabelallenmillinery

shopify

annabelallenmillinery.co.uk

Annabel Allen Millinery is a British millinery brand offering bespoke and ready-to-wear hats, bridal headpieces, and fascinators for weddings, Royal Ascot, and special occasions. The store also provides hat hire services, millinery workshops and courses, and gift cards from its Bristol studio.

Visit Store

Products

160

Collections

9

Pages

15

Blog Posts

15

CommerceRank Score

Overall store health assessment based on 5 key factors

C

60/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content13/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Fashion & Clothing Ranking

#2 / 2989

Top 0% in category

Category Avg Performance

57

-1 below avg

Category Avg LCP

1.9s

56

Performance

72

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

8.6s

Speed Index

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#3 in Fashion & Clothing

Top 0% of stores

80% below average

160 products vs 819 avg

Faster than 100% of Fashion & Clothing stores

PageSpeed score: 56/100

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products160 / avg 819

80% below average

avg

Collections9 / avg 93

90% below average

avg

Pages15 / avg 41

63% below average

avg

Blog Posts15 / avg 32

53% below average

avg

Theme & Design

Theme Name

Atlantic

Type

Theme Store

Theme Store ID

566

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

low

Basic content (15 pages)

Tech Stack Maturity

Developing stack

No review platform (23% of category uses one)

Business Sophistication

Emerging

Modern Theme

Store Timeline & History

Feb 2026

160 products9 collections15 pages15 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Annabelallenmillinery

Annabelallenmillinery is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 160 products organized across 9 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Annabelallenmillinery uses the Atlantic theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Annabelallenmillinery achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 72/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Annabelallenmillinery has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Annabelallenmillinery ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size.

Last scanned

Feb 22, 2026

Annabelallenmillinery | Fashion & Clothing Store Analysis | CommerceRank