Thealternativestore
thealternativestore.co.uk
The Alternative Store is a Sheffield-based clothing retailer offering a curated selection of men's and women's apparel including t-shirts, hoodies, sweatshirts, jackets, and bottoms. The store features themed collections such as the Alternative, Animal, Sloth, Frog, and Duck collections, with worldwide shipping available and regular sales promotions.
Products
158
Collections
65
Pages
5
Blog Posts
24
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#9137 / 16375
Faster than 44% of stores
Fashion & Clothing Ranking
#1693 / 2989
Top 57% in category
Category Avg Performance
57
-1 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.020
Cumulative Layout Shift
177ms
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
347ms
Time to First Byte
7.0s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1913 in Fashion & Clothing
Above average (top 43%)
81% below average
158 products vs 819 avg
Slower than 57% of Fashion & Clothing stores
PageSpeed score: 56/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
81% below average
avg
30% below average
avg
88% below average
avg
25% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 43% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Thealternativestore
Thealternativestore is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 158 products organized across 65 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Thealternativestore uses the Atelier theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Thealternativestore achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 83/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thealternativestore has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Thealternativestore ranks #1913 out of 4419 stores we track. This places them in the top 43% of fashion & clothing stores by product catalog size.
Last scanned
Feb 20, 2026
