Annabellamoore
annabellamoore.com
ANNABELLA MOORE is a London-based jewellery brand specializing in handcrafted sterling silver and fine silver jewellery collections. Their offerings include themed collections such as Love Heart, Pure Silver, Fine Silver, and Silk & Stones, designed to mark meaningful moments and relationships in customers' lives.
Performance Needs Attention
This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
180
Collections
53
Pages
22
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 18 points below Jewellery & Watches category average (57)
- Accessibility score is 62/100 - improve for better UX and legal compliance
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#14204 / 16375
Faster than 13% of stores
Jewellery & Watches Ranking
#666 / 758
Top 88% in category
Category Avg Performance
57
-18 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
6.0s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#541 in Jewellery & Watches
Above average (top 50%)
78% below average
180 products vs 802 avg
Slower than 88% of Jewellery & Watches stores
PageSpeed score: 39/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
78% below average
avg
26% below average
avg
21% below average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 50% by catalog size
low
Basic content (22 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Annabellamoore
Annabellamoore is a jewellery & watches ecommerce store built on shopify and operating in DK. The store currently offers 180 products organized across 53 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Annabellamoore uses the Canopy theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Annabellamoore achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 62/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Annabellamoore has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Annabellamoore ranks #541 out of 1082 stores we track. This places them in the top 50% of jewellery & watches stores by product catalog size.
Last scanned
Feb 20, 2026
