Ethnik
ethnik.com.au
Ethnik is a Brisbane-based jewellery retailer specializing in Indian and South Asian bridal jewellery, accessories, and ceremonial pieces for weddings, festivals, and cultural events. The store offers curated collections including necklace sets, earring and tikka sets, and contemporary heritage designs.
Products
110
Collections
8
Pages
3
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#5287 / 16375
Faster than 68% of stores
Jewellery & Watches Ranking
#225 / 758
Top 30% in category
Category Avg Performance
57
+8 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#679 in Jewellery & Watches
Below 63% of stores
86% below average
110 products vs 802 avg
Faster than 70% of Jewellery & Watches stores
PageSpeed score: 65/100
No BNPL options
64% of Jewellery & Watches stores offer PayPal
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
86% below average
avg
89% below average
avg
89% below average
avg
91% below average
avg
Category Intelligence
How Ethnik compares to other jewellery & watches stores
11%
of Jewellery & Watches stores use judge.me
3%
of Jewellery & Watches stores use this theme
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 63% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Ethnik
Ethnik is a jewellery & watches ecommerce store built on Shopify and operating in DK. The store currently offers 110 products organized across 8 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Ethnik uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 3% of jewellery & watches stores.
Performance Analysis
Based on Google PageSpeed Insights, Ethnik achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ethnik uses judge.me for customer reviews. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Ethnik ranks #679 out of 1082 stores we track. This places them in the top 63% of jewellery & watches stores by product catalog size.
Last scanned
Feb 25, 2026
