Apmi
apmi.uk
APM Plumbing & Electrical is a UK-based supplier offering over 5,000 plumbing and electrical products including fittings, taps, mixers, lighting, sealants, adhesives, power tools, and hand tools. The store caters to both DIY enthusiasts and professionals with next-day delivery across London and the UK.
Performance Needs Attention
This store scores 16/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
5,078
Collections
188
Pages
2
Blog Posts
17
CommerceRank Score
Overall store health assessment based on 5 key factors
64/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 40 points below Tools & DIY category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Tools & DIY Ranking
#3 / 114
Top 3% in category
Category Avg Performance
56
-40 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
602ms
Time to First Byte
7.8s
Speed Index
Store Audit
Actionable insights compared to 155 Tools & DIY stores
#2 in Tools & DIY
Top 1% of stores
353% above average
5,078 products vs 1,122 avg
Faster than 97% of Tools & DIY stores
PageSpeed score: 16/100
Category Benchmarks
Compared to 155 stores in Tools & DIY
353% above average
avg
84% above average
avg
87% below average
avg
11% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (2 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Tools & DIY Stores
Other tools & diy stores with similar size
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About Apmi
Apmi is a tools & diy ecommerce store built on shopify and operating in ES. The store currently offers 5,078 products organized across 188 collections, making it larger than average for the tools & diy category.
Theme and Design
Apmi uses the Empire theme from the Shopify Theme Store. This theme choice is used by 3% of tools & diy stores.
Performance Analysis
Based on Google PageSpeed Insights, Apmi achieves a performance score of 16/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Apmi has not implemented a third-party review platform and offers Pipe, PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Tools & DIY category, Apmi ranks #2 out of 155 stores we track. This places them in the top 1% of tools & diy stores by product catalog size.
Last scanned
Feb 22, 2026
