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Applik (Esencia-1.02)

applik.com.au

APPLiK Digital Fabric Printing is a Brisbane-based print-on-demand service offering bespoke fabric printing on natural fibres and polyester, along with custom Australian-made homeware products including cushion kits, tea towels, fabric signs, and embroidered items. The store caters to both individual artists and fundraising organizations seeking personalized textile and home décor solutions.

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Products

15

Collections

5

Pages

8

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

45/100

performance20/25 (Good)
catalog5/25 (Minimal)
tech Stack0/20 (Minimal)
theme10/15 (Custom theme)
content10/15 (Good)

Top Recommendations

  • Expand product catalog to improve store authority
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#2078 / 16375

Faster than 87% of stores

Homeware Ranking

#60 / 457

Top 13% in category

Category Avg Performance

58

+15 above avg

Category Avg LCP

2.0s

73

Performance

96

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 673 Homeware stores

#551 in Homeware

Below 82% of stores

98% below average

15 products vs 898 avg

Faster than 87% of Homeware stores

PageSpeed score: 73/100

No BNPL options

66% of Homeware stores offer PayPal

Category Benchmarks

Compared to 673 stores in Homeware

Products15 / avg 898

98% below average

avg

Collections5 / avg 78

94% below average

avg

Pages8 / avg 20

60% below average

avg

Blog Posts3 / avg 29

90% below average

avg

Category Intelligence

How Applik (Esencia-1.02) compares to other homeware stores

Insights

  • 66% of Homeware stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Smaller catalog (bottom 25%)

Top 82% by catalog size

Content Investment

low

Basic content (8 pages)

Tech Stack Maturity

Basic stack

No review platform (28% of category uses one)No BNPL detected (71% of category offers BNPL)

Business Sophistication

Early stage

International

Store Timeline & History

Feb 2026

15 products5 collections8 pages3 blogs

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About Applik (Esencia-1.02)

Applik (Esencia-1.02) is a homeware ecommerce store built on and operating in AU. The store currently offers 15 products organized across 5 collections, making it comparable in size for the homeware category.

Theme and Design

Applik (Esencia-1.02) uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Applik (Esencia-1.02) achieves a performance score of 73/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Applik (Esencia-1.02) has not implemented a third-party review platform. Compared to other homeware stores, 66% of homeware stores offer paypal

Competitive Positioning

Within the Homeware category, Applik (Esencia-1.02) ranks #551 out of 673 stores we track. This places them in the top 82% of homeware stores by product catalog size.

Last scanned

Feb 24, 2026

Applik (Esencia-1.02) | Homeware Store Analysis | CommerceRank