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Debut

apresgirl.com

Après Girl is a Japanese fashion retailer specializing in women's clothing and accessories. The store offers a curated collection of tops, bottoms, dresses, outerwear, room wear, shoes, bags, and beauty products, with seasonal model showcases and fashion content.

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Products

339

Collections

14

Pages

12

Blog Posts

4

CommerceRank Score

Overall store health assessment based on 5 key factors

D

53/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content11/15 (Good)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#8742 / 16375

Faster than 47% of stores

Fashion & Clothing Ranking

#1621 / 2989

Top 54% in category

Category Avg Performance

57

+0 above avg

Category Avg LCP

1.9s

57

Performance

88

Accessibility

85

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#1285 in Fashion & Clothing

Above average (top 29%)

59% below average

339 products vs 819 avg

Slower than 54% of Fashion & Clothing stores

PageSpeed score: 57/100

No BNPL options

64% of Fashion & Clothing stores offer PayPal

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products339 / avg 819

59% below average

avg

Collections14 / avg 93

85% below average

avg

Pages12 / avg 41

71% below average

avg

Blog Posts4 / avg 32

88% below average

avg

Category Intelligence

How Debut compares to other fashion & clothing stores

Theme Adoption

8%

of Fashion & Clothing stores use this theme

Insights

  • 64% of Fashion & Clothing stores offer PayPal

Theme & Design

Theme Name

Debut

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 29% by catalog size

Content Investment

low

Basic content (12 pages)

Tech Stack Maturity

Basic stack

No review platform (23% of category uses one)No BNPL detected (71% of category offers BNPL)

Business Sophistication

Early stage

InternationalLegacy Theme

Store Timeline & History

Feb 2026

339 products14 collections12 pages4 blogs

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About Debut

Debut is a fashion & clothing ecommerce store built on and operating in JP. The store currently offers 339 products organized across 14 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Debut uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of fashion & clothing stores.

Performance Analysis

Based on Google PageSpeed Insights, Debut achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Debut has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal

Competitive Positioning

Within the Fashion & Clothing category, Debut ranks #1285 out of 4419 stores we track. This places them in the top 29% of fashion & clothing stores by product catalog size.

Last scanned

Feb 24, 2026

Debut | Fashion & Clothing Store Analysis | CommerceRank