Apricoat
apricoat.com
APRICOAT is an outdoor apparel brand that designs and sells adventure-focused clothing including jackets, pants, quick-dry wear, and thermal layers for men and women. Known for their bestselling Adventure 2.0 jacket which raised over $2.2 million in crowdfunding, the brand caters to outdoor enthusiasts seeking functional and innovative outdoor gear.
Products
52
Collections
101
Pages
103
Blog Posts
8
CommerceRank Score
Overall store health assessment based on 5 key factors
51/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#11683 / 16375
Faster than 29% of stores
Sports & Outdoors Ranking
#494 / 716
Top 69% in category
Category Avg Performance
56
-6 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.010
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#656 in Sports & Outdoors
Below 61% of stores
95% below average
52 products vs 976 avg
Slower than 69% of Sports & Outdoors stores
PageSpeed score: 50/100
No BNPL options
63% of Sports & Outdoors stores offer PayPal
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
95% below average
avg
34% below average
avg
255% above average
avg
87% below average
avg
Category Intelligence
How Apricoat compares to other sports & outdoors stores
4%
of Sports & Outdoors stores use this theme
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Theme Name
ImpulseType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 61% by catalog size
high
Strong content (8 blogs, 103 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Apricoat
Apricoat is a sports & outdoors ecommerce store built on and operating in FI. The store currently offers 52 products organized across 101 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Apricoat uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 4% of sports & outdoors stores.
Performance Analysis
Based on Google PageSpeed Insights, Apricoat achieves a performance score of 50/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Apricoat has not implemented a third-party review platform. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, Apricoat ranks #656 out of 1076 stores we track. This places them in the top 61% of sports & outdoors stores by product catalog size.
Last scanned
Feb 24, 2026
