Auchterloniesofstandrews
auchterloniesofstandrews.com
Auchterlonies of St Andrews is a golf specialty retailer offering golf clubs, equipment, shoes, and apparel from leading brands including Callaway, TaylorMade, Titleist, Ping, FootJoy, Adidas, Galvin Green, and Under Armour. Located at the home of golf in St Andrews, the store provides menswear, ladieswear, accessories, and ex-rental golf equipment.
Products
16
Collections
578
Pages
23
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
61/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#9829 / 16375
Faster than 40% of stores
Sports & Outdoors Ranking
#403 / 716
Top 56% in category
Category Avg Performance
56
-1 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.250
Cumulative Layout Shift
82ms
Interaction to Next Paint
Additional Metrics
0.8s
First Contentful Paint
385ms
Time to First Byte
9.5s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#830 in Sports & Outdoors
Below 77% of stores
98% below average
16 products vs 976 avg
Slower than 56% of Sports & Outdoors stores
PageSpeed score: 55/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
98% below average
avg
278% above average
avg
21% below average
avg
92% below average
avg
Category Intelligence
How Auchterloniesofstandrews compares to other sports & outdoors stores
7%
of Sports & Outdoors stores use TrustPilot
0%
of Sports & Outdoors stores use this theme
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Theme Name
FlexType
Theme Store
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 77% by catalog size
low
Basic content (23 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Auchterloniesofstandrews
Auchterloniesofstandrews is a sports & outdoors ecommerce store built on shopify and operating in FI. The store currently offers 16 products organized across 578 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Auchterloniesofstandrews uses the Flex theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Auchterloniesofstandrews achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 85/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Auchterloniesofstandrews uses TrustPilot for customer reviews and offers PayPal,Klarna,Zip (Quadpay) for payment flexibility. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, Auchterloniesofstandrews ranks #830 out of 1076 stores we track. This places them in the top 77% of sports & outdoors stores by product catalog size.
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