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aprilmaelondon

shopify

aprilmaelondon.com

Aprilmae is a contemporary designer womenswear and accessories boutique located in Chiswick, west London. The store curates a carefully selected range of brands including AGOLDE, American Vintage, Bellerose, Bella Dahl, Rails, Vanessa Bruno, and M.A.B.E, offering modern fashion-forward pieces and accessories for women.

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Products

276

Collections

51

Pages

2

Blog Posts

1

CommerceRank Score

Overall store health assessment based on 5 key factors

F

39/100

catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content9/15 (Good)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#1453 in Fashion & Clothing

Above average (top 33%)

66% below average

276 products vs 819 avg

No BNPL options

64% of Fashion & Clothing stores offer PayPal

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products276 / avg 819

66% below average

avg

Collections51 / avg 93

45% below average

avg

Pages2 / avg 41

95% below average

avg

Blog Posts1 / avg 32

97% below average

avg

Category Intelligence

How aprilmaelondon compares to other fashion & clothing stores

Theme Adoption

8%

of Fashion & Clothing stores use this theme

Insights

  • 64% of Fashion & Clothing stores offer PayPal

Theme & Design

Theme Name

Debut

Type

Theme Store

Tech Stack

Platform

shopify

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 33% by catalog size

Content Investment

low

Basic content (2 pages)

Tech Stack Maturity

Basic stack

No review platform (23% of category uses one)No BNPL detected (71% of category offers BNPL)

Business Sophistication

Early stage

Legacy Theme

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About aprilmaelondon

aprilmaelondon is a fashion & clothing ecommerce store built on shopify and operating in LT. The store currently offers 276 products organized across 51 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

aprilmaelondon uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of fashion & clothing stores.

Tech Stack

Beyond the core Shopify platform, aprilmaelondon has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal

Competitive Positioning

Within the Fashion & Clothing category, aprilmaelondon ranks #1453 out of 4419 stores we track. This places them in the top 33% of fashion & clothing stores by product catalog size.

Last scanned

aprilmaelondon | Fashion & Clothing Store Analysis | CommerceRank