Aptcollections
aptcollections.nz
Apt Collections is a 100% kiwi-owned fashion retailer specializing in women's clothing featuring vibrant colours and prints. The store curates a selection of quality apparel from various brands, positioning itself as a destination for women seeking distinctive and joyful fashion options across Aotearoa.
Products
775
+251Collections
94
+8Pages
14
Blog Posts
0
CommerceRank Score
Overall store health assessment based on 5 key factors
84/100
Top Recommendations
- Add blog content to improve SEO and engagement
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#2195 / 16375
Faster than 87% of stores
Fashion & Clothing Ranking
#436 / 2989
Top 15% in category
Category Avg Performance
57
+15 above avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
82ms
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
615ms
Time to First Byte
4.5s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#746 in Fashion & Clothing
Top 17% of stores
5% below average
775 products vs 819 avg
Faster than 85% of Fashion & Clothing stores
PageSpeed score: 72/100
-136 products
Over the past 6 months
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
5% below average
avg
1% above average
avg
66% below average
avg
100% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Declining (-15%)
Added 251 products last month
11 months
Since Apr 2025
Larger than 75% of category
Top 17% by catalog size
low
Basic content (14 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Aug 2025
Jul 2025
Jun 2025
May 2025
Apr 2025
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Aptcollections
Aptcollections is a fashion & clothing ecommerce store built on shopify and operating in NZ. The store currently offers 775 products organized across 94 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Aptcollections uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Aptcollections achieves a performance score of 72/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Aptcollections uses judge.me for customer reviews and offers Pipe, PayPal, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Aptcollections ranks #746 out of 4419 stores we track. This places them in the top 17% of fashion & clothing stores by product catalog size. Over the past 6 months, the store has reduced its catalog by 136 products.
Last scanned
Feb 18, 2026
