Pipeline
artfiberendo.com
Art Fiber Endo is a Japanese craft supply store specializing in Soutache cord accessory kits and materials. The store offers flower-themed craft kits (mimosa, lavender, shuzuran, red clover) available in 60 solid colors and 13 ombre options, along with workshops and studio visits for customers interested in learning fiber cord accessory techniques.
Products
123
Collections
17
Pages
0
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
45/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
- Add essential pages: About, Contact, FAQ, Shipping & Returns
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#7493 / 16375
Faster than 54% of stores
Arts & Crafts Ranking
#402 / 708
Top 57% in category
Category Avg Performance
60
+0 above avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#505 in Arts & Crafts
Above average (top 50%)
87% below average
123 products vs 948 avg
Slower than 57% of Arts & Crafts stores
PageSpeed score: 60/100
No BNPL options
65% of Arts & Crafts stores offer PayPal
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
87% below average
avg
66% below average
avg
100% below average
avg
91% below average
avg
Category Intelligence
How Pipeline compares to other arts & crafts stores
0%
of Arts & Crafts stores use this theme
Insights
- 65% of Arts & Crafts stores offer PayPal
Theme & Design
Theme Name
PipelineType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 50% by catalog size
low
Basic content (0 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
Other arts & crafts stores with similar size
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About Pipeline
Pipeline is a arts & crafts ecommerce store built on and operating in US. The store currently offers 123 products organized across 17 collections, making it comparable in size for the arts & crafts category.
Theme and Design
Pipeline uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Pipeline achieves a performance score of 60/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Pipeline has not implemented a third-party review platform. Compared to other arts & crafts stores, 65% of arts & crafts stores offer paypal
Competitive Positioning
Within the Arts & Crafts category, Pipeline ranks #505 out of 1004 stores we track. This places them in the top 50% of arts & crafts stores by product catalog size.
Last scanned
Feb 24, 2026
