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Arthur Morrice

shopify

arthur-morrice.com

General
Flow
GB / GBP
Visit Store

Products

175

Collections

31

Pages

8

Blog Posts

1

CommerceRank Score

Overall store health assessment based on 5 key factors

F

36/100

catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme10/15 (Established theme)
content11/15 (Good)

Top Recommendations

  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

Store Audit

Actionable insights compared to 34432 General stores

#10974 in General

Above average (top 32%)

78% below average

175 products vs 792 avg

No BNPL options

71% of General stores offer PayPal

Category Benchmarks

Compared to 34432 stores in General

Products175 / avg 792

78% below average

avg

Collections31 / avg 59

47% below average

avg

Pages8 / avg 20

60% below average

avg

Blog Posts1 / avg 31

97% below average

avg

Category Intelligence

How Arthur Morrice compares to other general stores

Theme Adoption

0%

of General stores use this theme

Insights

  • 71% of General stores offer PayPal

Theme & Design

Theme Name

Flow

Type

Theme Store

Theme Store ID

801

Tech Stack

Platform

shopify

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

New (< 3 months)

Since Mar 2026

Market Position

Above average catalog size

Top 32% by catalog size

Content Investment

low

Basic content (8 pages)

Tech Stack Maturity

Basic stack

No review platform (26% of category uses one)No BNPL detected (79% of category offers BNPL)

Business Sophistication

Early stage

Modern Theme

Store Timeline & History

Mar 2026

175 products31 collections8 pages1 blogs

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About Arthur Morrice

Arthur Morrice is a general ecommerce store built on shopify and operating in GB. The store currently offers 175 products organized across 31 collections, making it comparable in size for the general category.

Theme and Design

Arthur Morrice uses the Flow theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Tech Stack

Beyond the core Shopify platform, Arthur Morrice has not implemented a third-party review platform. Compared to other general stores, 71% of general stores offer paypal

Competitive Positioning

Within the General category, Arthur Morrice ranks #10974 out of 34432 stores we track. This places them in the top 32% of general stores by product catalog size.

Last scanned

Mar 24, 2026

Arthur Morrice | General Store Analysis | CommerceRank