General Shopify Stores
Performance data, themes, and tech stacks from real general stores
Explore 60,864 general stores averaging 950 products each. Most popular theme: Dawn.
Browse Top General Stores on Shopify
Total Stores
60,864
Category Rank
#1of 14
Avg Products
950
Avg Performance
—
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Top 10 in General
Category Intelligence
Popular tech stacks and trends in General
Review Platforms
- judge.me14%
- TrustPilot6%
- Yotpo5%
- Stamped2%
- Reviews.io1%
Payment Options
- PayPal71%
- Zip (Quadpay)17%
- Klarna11%
- Pipe7%
- Afterpay4%
Popular Themes
- Dawn13%
- Debut11%
- Impulse3%
- Prestige3%
- Brooklyn2%
Performance
No data
All General Shopify Stores
| # | Store | Theme | Products | Collections | Country | Speed | Link |
|---|---|---|---|---|---|---|---|
| 1 | Brooklyn | 1,070,854 | 37 | GB | — | ||
| 2 | Bespoke | 532,093 | 5,106 | US | — | ||
| 3 | Empire | 462,548 | 12 | US | — | ||
| 4 | Bespoke | 455,538 | 142,430 | CZ | — | ||
| 5 | Dawn | 410,895 | 2,167 | ES | — | ||
| 6 | Bespoke | 397,858 | 177 | GB | — | ||
| 7 | Bespoke | 367,203 | 79 | IN | — | ||
| 8 | Bespoke | 346,973 | 2,000 | GB | — | ||
| 9 | Bespoke | 322,951 | 2,427 | IN | — | ||
| 10 | Bespoke | 318,833 | 68 | US | — | ||
| 11 | Bespoke | 304,279 | 39 | DE | — | ||
| 12 | Supply | 290,138 | 969 | US | — | ||
| 13 | Bespoke | 271,759 | 2,813 | — | |||
| 14 | Bespoke | 253,097 | 478 | US | — | ||
| 15 | Bespoke | 233,669 | 138 | US | — | ||
| 16 | Bespoke | 233,669 | 138 | CA | — | ||
| 17 | Bespoke | 233,520 | 138 | US | — | ||
| 18 | Debut | 227,969 | 3 | US | — | ||
| 19 | Empire | 210,213 | 3,829 | CA | — | ||
| 20 | Ignite | 206,866 | 384 | GB | — | ||
| 21 | Bespoke | 205,688 | 5,691 | GB | — | ||
| 22 | Debut | 203,747 | 6 | US | — | ||
| 23 | Bespoke | 199,553 | 283 | ZA | — | ||
| 24 | Bespoke | 196,010 | 329 | US | — | ||
| 25 | Supply | 188,849 | 89 | AU | — | ||
| 26 | Bespoke | 185,683 | 58 | CA | — | ||
| 27 | Bespoke | 161,620 | 25 | CA | — | ||
| 28 | Bespoke | 161,590 | 25 | GB | — | ||
| 29 | Bespoke | 154,217 | 64 | US | — | ||
| 30 | Impulse | 151,354 | 28 | US | — | ||
| 31 | Bespoke | 150,526 | 208 | GB | — | ||
| 32 | Bespoke | 149,788 | 1,240 | US | — | ||
| 33 | Bespoke | 149,788 | 1,240 | US | — | ||
| 34 | Bespoke | 142,754 | 375 | US | — | ||
| 35 | Bespoke | 142,753 | 375 | LT | — | ||
| 36 | Bespoke | 138,941 | 61 | GB | — | ||
| 37 | Bespoke | 137,290 | 2,359 | US | — | ||
| 38 | Bespoke | 135,093 | 13 | US | — | ||
| 39 | Enterprise | 132,175 | 2,098 | GB | — | ||
| 40 | Bespoke | 131,467 | 334 | DK | — | ||
| 41 | Palo Alto | 129,741 | 106 | LT | — | ||
| 42 | Empire | 129,316 | 460 | FI | — | ||
| 43 | Empire | 129,104 | 903 | US | — | ||
| 44 | Bespoke | 129,087 | 454 | GB | — | ||
| 45 | Empire | 128,923 | 587 | NO | — | ||
| 46 | Enterprise | 128,534 | 372 | DK | — | ||
| 47 | Bespoke | 126,832 | 169 | ES | — | ||
| 48 | Enterprise | 125,953 | 632 | ES | — | ||
| 49 | Bespoke | 121,236 | 126 | ES | — | ||
| 50 | Debut | 118,981 | 9 | US | — |
Showing 1–50 of 49,511 stores
About General Ecommerce
The general sector on Shopify includes 60,864 stores in our database, making it one of the top 1 most popular ecommerce categories. These stores average 950 products, ranging from boutique specialists to large-scale retailers.
Popular Themes for General Stores
The most popular themes in the general category are Dawn, Debut and Impulse. The leading theme, Dawn, is used by 13% of stores in this category. Other popular choices include Prestige and Brooklyn.
Best Review Platforms for General Businesses
For customer reviews, judge.me leads with 14% adoption, followed by TrustPilot at 6%. For payment flexibility, PayPal is the most popular BNPL option, used by 71% of stores.
Finding General Competitors on Shopify
Use this directory to research general competitors. Click on any store to see detailed analysis including their theme, tech stack, and performance metrics. Compare multiple stores using our store comparison tool or explore competitor discovery to find similar stores in your niche.
Related Ecommerce Categories
Browse other popular Shopify categories: Fashion & Clothing, Home & Garden, Beauty & Skincare, Food & Drink, Jewellery & Accessories, or view the full category directory.
Frequently Asked Questions
How many General Shopify stores are tracked?
We track 60,864 general Shopify stores in our database, ranging from small boutique shops to large-scale retailers. Each store includes theme information, PageSpeed performance metrics, product/collection counts, and detailed tech stack data including review platforms, payment providers, and apps.
What is the best Shopify theme for General stores?
Based on our data, Dawn is the most popular theme for general stores, used by 13% of stores in this category. Other popular themes include Debut and Impulse. The best theme depends on your product catalog size, budget, and performance requirements.
What is a good PageSpeed score for General Shopify stores?
Performance data is being collected for stores in this category. Check individual store pages for specific metrics.
Which review platform is best for General stores?
judge.me is the most popular review platform among general stores, with 14% adoption. TrustPilot is also widely used at 6%. The best choice depends on your budget, expected review volume, photo review needs, and integration requirements with other tools in your stack.
How can I find General competitors on Shopify?
Use our category directory above to browse all 60,864 general stores. Filter by performance level, theme, or country to find relevant competitors. Click any store to see their full tech stack, theme choice, performance metrics, and historical growth data. You can also use our store comparison tool to analyze multiple competitors side-by-side, or explore the competitor finder to automatically discover stores similar to yours.