General Shopify Stores
Performance data, themes, and tech stacks from real general stores
Explore 36,882 general stores averaging 869 products each. Most popular theme: Dawn. Average performance: 63/100.
Browse Top General Stores on Shopify
Total Stores
36,882
Category Rank
#1of 74
Avg Products
869
Avg Performance
63
Based on 270 tested stores
Performance Breakdown
PageSpeed score distribution for General stores
Get a free audit of your store — see how you rank against competitors
Top 10 in General
Filterfinder
1,093,622 products
Acds Online
462,548 products
Myfonts
428,955 products
Aladdinshoppers
367,203 products
Touchuppaint
346,973 products
Automation Warehouse
318,835 products
Computingparts
304,279 products
Burton Racing
290,138 products
Artomestore
242,293 products
Autoecmcomputerexchange
233,391 products
Category Intelligence
Popular tech stacks and trends in General
Review Platforms
- judge.me14%
- TrustPilot7%
- Yotpo4%
- Stamped2%
- Reviews.io1%
Payment Options
- PayPal71%
- Zip (Quadpay)16%
- Klarna11%
- Pipe6%
- Afterpay4%
Popular Themes
- Dawn11%
- Debut11%
- Prestige3%
- Impulse3%
- Brooklyn2%
Performance
- Avg Performance63
- Avg LCP2.2s
- Stores tested35705
All General Shopify Stores
| # | Store | Theme | Products | Collections | Country | Speed | Link |
|---|---|---|---|---|---|---|---|
| 1 | Bespoke | 1,093,622 | 36 | GB | — | ||
| 2 | Empire | 462,548 | 12 | GB | — | ||
| 3 | Bespoke | 428,955 | 138,541 | DK | — | ||
| 4 | Bespoke | 367,203 | 79 | IN | — | ||
| 5 | Bespoke | 346,973 | 2,000 | GB | — | ||
| 6 | Warehouse | 318,835 | 68 | US | — | ||
| 7 | Bespoke | 304,279 | 39 | DE | — | ||
| 8 | Bespoke | 290,138 | 969 | FR | — | ||
| 9 | Bespoke | 242,293 | 2,141 | FR | — | ||
| 10 | ShowTime | 233,391 | 137 | US | — | ||
| 11 | ShowTime | 233,391 | 137 | FR | — | ||
| 12 | ShowTime | 233,391 | 137 | GB | — | ||
| 13 | Hyper | 205,688 | 5,691 | GB | — | ||
| 14 | Bespoke | 203,747 | 6 | US | — | ||
| 15 | Sense | 197,922 | 281 | CA | — | ||
| 16 | Bespoke | 185,683 | 58 | MX | — | ||
| 17 | Bespoke | 161,590 | 25 | GB | — | ||
| 18 | Bespoke | 154,192 | 64 | US | — | ||
| 19 | Bespoke | 150,526 | 208 | GB | — | ||
| 20 | Bespoke | 149,788 | 1,240 | US | — | ||
| 21 | Bespoke | 149,788 | 1,240 | US | — | ||
| 22 | Capital | 142,754 | 375 | US | — | ||
| 23 | Capital | 142,753 | 375 | LT | — | ||
| 24 | Warehouse | 138,941 | 61 | GB | — | ||
| 25 | Bespoke | 133,946 | 13 | US | — | ||
| 26 | Craft | 132,217 | 79 | GB | — | ||
| 27 | Bespoke | 131,467 | 334 | AU | — | ||
| 28 | Empire | 130,145 | 900 | RS | — | ||
| 29 | Enterprise | 125,953 | 632 | ES | — | ||
| 30 | Empire | 125,762 | 587 | NO | — | ||
| 31 | Palo Alto | 125,000 | 106 | FR | — | ||
| 32 | Bespoke | 120,851 | 125 | DE | — | ||
| 33 | Supply | 118,331 | 208 | ES | — | ||
| 34 | Bespoke | 115,279 | 105 | US | — | ||
| 35 | Bespoke | 111,516 | 190 | US | — | ||
| 36 | Dawn | 106,641 | 125 | GB | — | ||
| 37 | Bespoke | 104,281 | 6 | FR | — | ||
| 38 | Bespoke | 104,281 | 6 | CH | — | ||
| 39 | Motion | 100,469 | 1,528 | PK | — | ||
| 40 | Bespoke | 95,902 | 730 | US | — | ||
| 41 | Bespoke | 91,669 | 27 | US | — | ||
| 42 | Bespoke | 89,443 | 95 | GB | — | ||
| 43 | Bespoke | 88,638 | 386 | CL | — | ||
| 44 | Enterprise | 79,628 | 314 | LT | — | ||
| 45 | Debut | 78,056 | 14 | CL | — | ||
| 46 | Dawn | 73,761 | 754 | US | — | ||
| 47 | Bespoke | 73,750 | 79 | IN | — | ||
| 48 | Bespoke | 73,578 | 431 | US | — | ||
| 49 | Bespoke | 73,026 | 210 | US | — | ||
| 50 | Bespoke | 70,516 | 379 | US | — |
Showing 1–50 of 35,705 stores
About General Ecommerce
The general sector on Shopify includes 36,882 stores in our database, making it one of the top 1 most popular ecommerce categories. These stores average 869 products, ranging from boutique specialists to large-scale retailers.
Popular Themes for General Stores
The most popular themes in the general category are Dawn, Debut and Prestige. The leading theme, Dawn, is used by 11% of stores in this category. Other popular choices include Impulse and Brooklyn.
General Store Performance Benchmarks
General stores achieve an average PageSpeed performance score of 63/100. This moderate score is typical for ecommerce, with room for optimization. The average Largest Contentful Paint (LCP) is 2.2 seconds.
Best Review Platforms for General Businesses
For customer reviews, judge.me leads with 14% adoption, followed by TrustPilot at 7%. For payment flexibility, PayPal is the most popular BNPL option, used by 71% of stores.
Finding General Competitors on Shopify
Use this directory to research general competitors. Click on any store to see detailed analysis including their theme, tech stack, and performance metrics. Compare multiple stores using our store comparison tool or explore competitor discovery to find similar stores in your niche.
Related Ecommerce Categories
Browse other popular Shopify categories: Fashion & Clothing, Food & Drink, Gifts & Hampers, Beauty & Skincare, Sports & Outdoors, or view the full category directory.
Frequently Asked Questions
How many General Shopify stores are tracked?
We track 36,882 general Shopify stores in our database, ranging from small boutique shops to large-scale retailers. Each store includes theme information, PageSpeed performance metrics, product/collection counts, and detailed tech stack data including review platforms, payment providers, and apps.
What is the best Shopify theme for General stores?
Based on our data, Dawn is the most popular theme for general stores, used by 11% of stores in this category. Other popular themes include Debut and Prestige. The best theme depends on your product catalog size, budget, and performance requirements.
What is a good PageSpeed score for General Shopify stores?
General stores in our database average 63/100 on mobile PageSpeed tests. Stores scoring 90+ are considered excellent, 50-89 need improvement, and below 50 require immediate optimization. Performance varies based on product image sizes, theme choice, number of app integrations, and optimization efforts. The average Largest Contentful Paint (LCP) for this category is 2.2 seconds.
Which review platform is best for General stores?
judge.me is the most popular review platform among general stores, with 14% adoption. TrustPilot is also widely used at 7%. The best choice depends on your budget, expected review volume, photo review needs, and integration requirements with other tools in your stack.
How can I find General competitors on Shopify?
Use our category directory above to browse all 36,882 general stores. Filter by performance level, theme, or country to find relevant competitors. Click any store to see their full tech stack, theme choice, performance metrics, and historical growth data. You can also use our store comparison tool to analyze multiple competitors side-by-side, or explore the competitor finder to automatically discover stores similar to yours.