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Ashleymariesoap

ashleymariesoap.com

Ashley Marie Soap is an artisan skincare brand offering handcrafted natural soaps, bath and body products, and skincare items made with pure, organic ingredients. The store emphasizes eco-friendly practices and offers subscription options, signature collections, gift bundles, and accessories alongside its core soap and skincare product lines.

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Products

50

Collections

31

Pages

11

Blog Posts

13

CommerceRank Score

Overall store health assessment based on 5 key factors

D

51/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content14/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 25 Feb 2026

Overall Ranking

#7496 / 16375

Faster than 54% of stores

Beauty & Skincare Ranking

#311 / 859

Top 36% in category

Category Avg Performance

54

+6 above avg

Category Avg LCP

2.1s

Faster than avg

60

Performance

87

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.3s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

129ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#489 in Beauty & Skincare

Above average (top 42%)

89% below average

50 products vs 445 avg

Faster than 64% of Beauty & Skincare stores

PageSpeed score: 60/100

No BNPL options

60% of Beauty & Skincare stores offer PayPal

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products50 / avg 445

89% below average

avg

Collections31 / avg 62

50% below average

avg

Pages11 / avg 33

67% below average

avg

Blog Posts13 / avg 52

75% below average

avg

Category Intelligence

How Ashleymariesoap compares to other beauty & skincare stores

Theme Adoption

9%

of Beauty & Skincare stores use this theme

Insights

  • 60% of Beauty & Skincare stores offer PayPal

Theme & Design

Theme Name

Dawn

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 42% by catalog size

Content Investment

low

Basic content (11 pages)

Tech Stack Maturity

Basic stack

No review platform (39% of category uses one)No BNPL detected (67% of category offers BNPL)

Business Sophistication

Early stage

InternationalModern Theme

Store Timeline & History

Feb 2026

50 products31 collections11 pages13 blogs

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About Ashleymariesoap

Ashleymariesoap is a beauty & skincare ecommerce store built on and operating in ZA. The store currently offers 50 products organized across 31 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Ashleymariesoap uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 9% of beauty & skincare stores.

Performance Analysis

Based on Google PageSpeed Insights, Ashleymariesoap achieves a performance score of 60/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Ashleymariesoap has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal

Competitive Positioning

Within the Beauty & Skincare category, Ashleymariesoap ranks #489 out of 1155 stores we track. This places them in the top 42% of beauty & skincare stores by product catalog size.

Last scanned

Feb 24, 2026

Ashleymariesoap | Beauty & Skincare Store Analysis | CommerceRank