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Ashton Finch New

ashtonandfinch.co.uk

Ashton and Finch is a UK-based retailer specialising in unique jewellery, cufflinks, and personalised accessories. The store offers a curated collection of both men's and women's jewellery, including engraved pieces and bespoke accessories designed for special occasions and everyday wear.

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Products

8,429

Collections

346

Pages

8

Blog Posts

182

CommerceRank Score

Overall store health assessment based on 5 key factors

C

66/100

performance12/25 (Needs work)
catalog25/25 (Large catalog)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content14/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#6808 / 16375

Faster than 58% of stores

Jewellery & Accessories Ranking

#13 / 22

Top 59% in category

Category Avg Performance

59

+2 above avg

Category Avg LCP

1.9s

61

Performance

92

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 29 Jewellery & Accessories stores

#2 in Jewellery & Accessories

Top 7% of stores

767% above average

8,429 products vs 972 avg

Slower than 59% of Jewellery & Accessories stores

PageSpeed score: 61/100

No BNPL options

69% of Jewellery & Accessories stores offer PayPal

Category Benchmarks

Compared to 29 stores in Jewellery & Accessories

Products8,429 / avg 972

767% above average

avg

Collections346 / avg 131

164% above average

avg

Pages8 / avg 32

75% below average

avg

Blog Posts182 / avg 50

264% above average

avg

Category Intelligence

How Ashton Finch New compares to other jewellery & accessories stores

Theme Adoption

14%

of Jewellery & Accessories stores use this theme

Insights

  • 69% of Jewellery & Accessories stores offer PayPal

Theme & Design

Theme Name

Dawn

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Top 10% largest catalog

Top 7% by catalog size

Content Investment

high

Strong content (182 blogs, 8 pages)

Tech Stack Maturity

Basic stack

No review platform (41% of category uses one)No BNPL detected (72% of category offers BNPL)

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

8,429 products346 collections8 pages182 blogs

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About Ashton Finch New

Ashton Finch New is a jewellery & accessories ecommerce store built on and operating in GB. The store currently offers 8,429 products organized across 346 collections, making it larger than average for the jewellery & accessories category.

Theme and Design

Ashton Finch New uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 14% of jewellery & accessories stores.

Performance Analysis

Based on Google PageSpeed Insights, Ashton Finch New achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Ashton Finch New has not implemented a third-party review platform. Compared to other jewellery & accessories stores, 69% of jewellery & accessories stores offer paypal

Competitive Positioning

Within the Jewellery & Accessories category, Ashton Finch New ranks #2 out of 29 stores we track. This places them in the top 7% of jewellery & accessories stores by product catalog size.

Last scanned

Feb 24, 2026

Ashton Finch New | Jewellery & Accessories Store Analysis | CommerceRank