Ashton Finch New
ashtonandfinch.co.uk
Ashton and Finch is a UK-based retailer specialising in unique jewellery, cufflinks, and personalised accessories. The store offers a curated collection of both men's and women's jewellery, including engraved pieces and bespoke accessories designed for special occasions and everyday wear.
Products
8,429
Collections
346
Pages
8
Blog Posts
182
CommerceRank Score
Overall store health assessment based on 5 key factors
66/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#6808 / 16375
Faster than 58% of stores
Jewellery & Accessories Ranking
#13 / 22
Top 59% in category
Category Avg Performance
59
+2 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 29 Jewellery & Accessories stores
#2 in Jewellery & Accessories
Top 7% of stores
767% above average
8,429 products vs 972 avg
Slower than 59% of Jewellery & Accessories stores
PageSpeed score: 61/100
No BNPL options
69% of Jewellery & Accessories stores offer PayPal
Category Benchmarks
Compared to 29 stores in Jewellery & Accessories
767% above average
avg
164% above average
avg
75% below average
avg
264% above average
avg
Category Intelligence
How Ashton Finch New compares to other jewellery & accessories stores
14%
of Jewellery & Accessories stores use this theme
Insights
- 69% of Jewellery & Accessories stores offer PayPal
Theme & Design
Theme Name
DawnType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 7% by catalog size
high
Strong content (182 blogs, 8 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Ashton Finch New
Ashton Finch New is a jewellery & accessories ecommerce store built on and operating in GB. The store currently offers 8,429 products organized across 346 collections, making it larger than average for the jewellery & accessories category.
Theme and Design
Ashton Finch New uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 14% of jewellery & accessories stores.
Performance Analysis
Based on Google PageSpeed Insights, Ashton Finch New achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ashton Finch New has not implemented a third-party review platform. Compared to other jewellery & accessories stores, 69% of jewellery & accessories stores offer paypal
Competitive Positioning
Within the Jewellery & Accessories category, Ashton Finch New ranks #2 out of 29 stores we track. This places them in the top 7% of jewellery & accessories stores by product catalog size.
Last scanned
Feb 24, 2026
