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Earthandelements

shopify

earthandelements.co.uk

Earth & Elements is a UK-based jewellery brand specializing in handmade silver and gemstone jewellery. The family-run business offers crystal necklaces, spinner rings, gemstone earrings, and bracelets, with a focus on ethical and sustainable sourcing of high-quality pieces.

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Products

515

Collections

152

Pages

119

Blog Posts

10

CommerceRank Score

Overall store health assessment based on 5 key factors

C

67/100

performance12/25 (Needs work)
catalog20/25 (Established)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content15/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Jewellery & Accessories Ranking

#1 / 22

Top 5% in category

Category Avg Performance

59

+1 above avg

Category Avg LCP

1.9s

Faster than avg

60

Performance

71

Accessibility

77

SEO

Core Web Vitals

LCPgood

1.2s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

103ms

Interaction to Next Paint

Additional Metrics

FCPgood

0.9s

First Contentful Paint

TTFBgood

311ms

Time to First Byte

SIpoor

9.3s

Speed Index

Store Audit

Actionable insights compared to 29 Jewellery & Accessories stores

#10 in Jewellery & Accessories

Above average (top 34%)

47% below average

515 products vs 972 avg

Faster than 95% of Jewellery & Accessories stores

PageSpeed score: 60/100

Category Benchmarks

Compared to 29 stores in Jewellery & Accessories

Products515 / avg 972

47% below average

avg

Collections152 / avg 131

16% above average

avg

Pages119 / avg 32

272% above average

avg

Blog Posts10 / avg 50

80% below average

avg

Theme & Design

Theme Name

Expression

Type

Theme Store

Theme Store ID

230

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Above average catalog size

Top 34% by catalog size

Content Investment

high

Strong content (10 blogs, 119 pages)

Tech Stack Maturity

Mature stack

No review platform (41% of category uses one)

Business Sophistication

Established

InternationalModern Theme

Store Timeline & History

Feb 2026

515 products152 collections119 pages10 blogs

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About Earthandelements

Earthandelements is a jewellery & accessories ecommerce store built on shopify and operating in GB. The store currently offers 515 products organized across 152 collections, making it comparable in size for the jewellery & accessories category.

Theme and Design

Earthandelements uses the Expression theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Earthandelements achieves a performance score of 60/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 71/100 for accessibility and 77/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Earthandelements has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Jewellery & Accessories category, Earthandelements ranks #10 out of 29 stores we track. This places them in the top 34% of jewellery & accessories stores by product catalog size.

Last scanned

Feb 22, 2026

Earthandelements | Jewellery & Accessories Store Analysis | CommerceRank