Minimal
ashwoodandco.com.au
Ashwood & Co. is an Australian brand specializing in hand-poured natural soy candles, wax melts, reed diffusers, and room sprays. Created in small batches in Sydney with eco-friendly packaging, the store offers a range of scented products including gift packs, essential oil roller bottles, and seasonal collections.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
87
Collections
13
Pages
8
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
38/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#12000 / 16375
Faster than 27% of stores
Candle & Home Fragrance Ranking
#144 / 186
Top 77% in category
Category Avg Performance
57
-8 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#86 in Candle & Home Fragrance
Above average (top 34%)
60% below average
87 products vs 220 avg
Slower than 77% of Candle & Home Fragrance stores
PageSpeed score: 49/100
No BNPL options
67% of Candle & Home Fragrance stores offer PayPal
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
60% below average
avg
72% below average
avg
70% below average
avg
90% below average
avg
Category Intelligence
How Minimal compares to other candle & home fragrance stores
0%
of Candle & Home Fragrance stores use this theme
Insights
- 67% of Candle & Home Fragrance stores offer PayPal
Theme & Design
Theme Name
MinimalType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 34% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Minimal
Minimal is a candle & home fragrance ecommerce store built on and operating in AU. The store currently offers 87 products organized across 13 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Minimal uses the Minimal theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Minimal achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 81/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Minimal has not implemented a third-party review platform. Compared to other candle & home fragrance stores, 67% of candle & home fragrance stores offer paypal
Competitive Positioning
Within the Candle & Home Fragrance category, Minimal ranks #86 out of 256 stores we track. This places them in the top 34% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 24, 2026
