Vesselscent
vesselscent.com
Vessel Scent is a modern apothecary based in Geelong, Victoria, offering 100% natural aromatherapy and home fragrance products including diffuser oils, room mists, oil burner blends, and body oils. The brand focuses on high-vibrational, energetically-aligned products inspired by ancestral knowledge and natural ingredients for healing and transformation.
Products
48
Collections
17
Pages
8
Blog Posts
45
CommerceRank Score
Overall store health assessment based on 5 key factors
45/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#7152 / 16375
Faster than 56% of stores
Candle & Home Fragrance Ranking
#86 / 186
Top 46% in category
Category Avg Performance
57
+4 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#133 in Candle & Home Fragrance
Below 52% of stores
78% below average
48 products vs 220 avg
Faster than 54% of Candle & Home Fragrance stores
PageSpeed score: 61/100
No BNPL options
67% of Candle & Home Fragrance stores offer PayPal
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
78% below average
avg
64% below average
avg
70% below average
avg
50% above average
avg
Category Intelligence
How Vesselscent compares to other candle & home fragrance stores
0%
of Candle & Home Fragrance stores use this theme
Insights
- 67% of Candle & Home Fragrance stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 52% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Vesselscent
Vesselscent is a candle & home fragrance ecommerce store built on Shopify and operating in AU. The store currently offers 48 products organized across 17 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Vesselscent uses the Dwell theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Vesselscent achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 82/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Vesselscent has not implemented a third-party review platform. Compared to other candle & home fragrance stores, 67% of candle & home fragrance stores offer paypal
Competitive Positioning
Within the Candle & Home Fragrance category, Vesselscent ranks #133 out of 256 stores we track. This places them in the top 52% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 25, 2026
